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Senior Marketing Executive – Aircraft Interiors Expo, Autumn (Based in UK, Richmond, Surrey)

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Marketing
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Reed Exhibitions
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REE009NL Requisition #
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Job Title:   Senior Marketing Executive – Aircraft Interiors Expo, Autumn

 

Reports to:   Exhibition Manager - Aircraft Interiors Expo, Autumn

 

Based at:   Richmond, Surrey, UK

 

Reed Exhibitions excels in creating high profile, highly targeted business and consumer exhibitions and events to establish and maintain business relations, and generate new business. Every year we run over 500 events in 43 countries, bringing together over 7 million active event participants worldwide in 2013. With over 3700 employees in 41 offices around the globe we serve 43 industries worldwide. Reed Exhibitions is part of the Reed Elsevier group, a FTSE 100 company.

 

An exciting opportunity has arisen for a Senior Marketing Executive to support the existing show team to deliver a dynamic event, Aircraft Interiors Expo, Autumn.

 

This is an ideal role for an experienced marketing professional with a digital focus who can produce and deliver creative and effective marketing campaigns. The ability to plan, prioritise and schedule a varied workload is very important to this role.

 

Key responsibilities:

• Planning, co-ordinating and implementing exhibitor, visitor and VIP communication campaigns (on and offline)

• Manage the ongoing development of the show websites and other new media marketing campaigns

• Maintaining and developing relationships with key suppliers and media partners

• Create design agency briefings and production including copywriting, print production & artwork

• Liaising with internal and external suppliers including, international sales team, digital team, mailing houses, PR team, digital marketing department, customer services, information & data team, accounts department

• Analysing and tracking online & offline campaigns

• Researching and fulfilling barter agreements and executing domestic and international advertising campaigns

• Planning and implementing, tracking and testing of email campaigns

• Planning and implementing the promotional campaign, including direct mail, social media and face to face networking events

• Research (Exhibitor and Visitor) – involvement in compilation and distribution of surveys

• Manage the entire registration process with third party supplier

• Budget management, plans and monitors spend effectively, achieving value for money

 

Ideal candidate profile:
• Excellent copywriting and verbal communication skills
• Exceptional attention to detail
• Strong experience in online and offline direct marketing
• Strong marketing experience at Senior Executive level
• Experience in working with email service providers such as; Eloqua or Exact Target
• Experience in a publishing / event / exhibition background would be an advantageous
• Online content management / Web skills an advantage
• Experience in digital and social media marketing
• Experience in digital analytics tracking with sites such as; Google Analytics
• Excellent IT skills including Microsoft Office applications
• Strong multi-tasking skills and ability to prioritise
• Ability to meet deadlines within budget and under pressure
• Strong time and project management skills

Interested?
If this position interests you or you know someone it would, please send written applications to recruitment@reedexpo.co.uk with a covering letter and your salary expectations. Or you can apply online at www.reedexpo.com 

Due to the large volume of applications, we are unable to respond to all applications individually. Therefore, if you are not contacted by the company within the next three weeks, we regret to advise that your application has been unsuccessful.

WE ARE NOT ACCEPTING CV’S FROM AGENCIES. THEREFORE IF YOU ARE INTERESTED IN THIS POSITION PLEASE APPLY DIRECTLY TO US OR VISIT OUR WEBSITE AND APPLY ONLINE.

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