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Senior Campaign Manager - Maternity Cover 1 Year (based in UK, Richmond, Surrey)

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Marketing
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Reed Exhibitions
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REE00AZJ Requisition #
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Key Competencies

 

Strategy

Synthesises information from multiple sources to support the strategy process

Develop and update the operational marketing plan in alignment with business goals

Championing the Customer

Develop internal marketing plans to improve internal relationships and build strong external customer relationships

 

Work collaboratively with other departments and functions on behalf of the customer

Lead both communication of the need for change and the implementation of change through others

Insights

Manages information related projects and the MkIS

 

Analyse and present information to generate insight that assists in the achievement of marketing goals

Lead the implementation of digitally enhanced marketing strategy

Digital Integration

Influence the digital strategy within the organisation in terms of its impact on structure, culture and strategic plans

 

Lead the embedding of digital capability into marketing strategy to the benefit of the customer

Integrated Marketing Communications

Create integrated marketing communication plans using both physical and digital tools

 

Implement integrated marketing communication plans using both physical and digital tools

Monitoring and Measuring Effectiveness

Define appropriate measurements for the plan and monitor their use

 

Evaluate activities and recommend improvements using measurement data and analytics

Develop and manage the implementation of a social media monitoring plan to manage social reputation

 


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