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Marketing Manager, Education

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Marketing
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Elsevier
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APA0009L Requisition #
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About the company - Elsevier http://www.elsevier.com/ 
Elsevier is a world-leading provider of information solutions that enhance the performance of science, health, and technology professionals, empowering them to make better decisions, deliver better care, and sometimes make groundbreaking discoveries that advance the boundaries of knowledge and human progress. Elsevier provides \web-based, digital solutions - among them ScienceDirect, Scopus, Elsevier Research Intelligence and ClinicalKey - and publishes over 2,500 journals, including The Lancet and Cell, and more than 33,000 book titles, including a number of iconic reference works. Elsevier is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
 
Your role as Segment Marketing Manager, Education Solutions
Segment Marketing Manager is responsible for the development of strategic marketing programs in the Education space in their respective region.   As the owner of the Education customer journey, incumbent is responsibile for managing end-to-end customer value story from a best-of-suite solution portfolio prespective. Being the local segment marketing representative, incumbent must facilitate communication and collaboration between marketing, product and sales within respective region/country to drive market expansion for Education. SMM also is the owner of local market segmentation, targeting and positioning and working closely with marketing excellence (marketing communications) team to translate marketing strategy into strategic campaigns and execution to drive awareness and generate leads.

This Role entails managing the Education Solutions team members working in South Asia and South East Asia Region.


Key Responsibility Areas:


Marketing strategy for Education in respective region

  • Marketing Strategy - Develops and leads Education marketing strategy in respective region with in-depth market intelligence and customer insight, including segmentation, customer profile, value proposition, particularly focus in on Medical Schools, physicians, nurses and other healthcare professionals
  • Solutions Marketing - Develops and executes, in collaboration with Marketing Excellence, solution-based marketing programs to drive revenue by supporting a professional, direct sales force including market segmentation, targeting and positioning (unique solutions based value propostion).
  • Healthcare Market - Position Elsevier Education and its suite of products to closely align with local healthcare market needs and challenges; lead market growth into hospital market and drives c-suite engagement
  • Market Expansion - Participate in go-to-market strategy development for new and expanded products; lead pilot projects for market entry
  • Value Story - Develop local value stories and customer case studies that speak to challenges unique to respective region to strengthen our story told via social media, PR and other communications channel     

 

Market Expansion

  • Market Assessment - Define market size, both addressable and potential market for our solutions comprising products, in collaboration with the strategy team
    Market Research - Manage local market research programs; evaluate customer and competition research, product roadmap, market conditions and results and use results to define marketing strategy                                     

 

Customer Engagement

  • Customer Engagement - Support Account Development Team to engagement customers to drive usage and retention; and increase customer satisfaction resulting in high renewal rate and upsell/cross-sell opportunities
  • C-Suite Engagement - Increase reach and lead generation with decision makers within top hospitals and government agencies
  • End-User Engagement - Develop end-user engagement program to drive grass-root awareness and engagement

 

People Management

  • Manage Develop and lead the Education Solutions team to achieve the education segment priorities. Establish clear talent nurturing KPIs and follow up for results. 

Desired Candidate Background : Qualifications and Candidate Attributes

  • University degree or above
  • 5 - 8 years of strategic, integrated marketing experience including: value proposition, competitve analysis, market segmentation, case study / research development, online and offline marketing, thought leadership/content marketing, social media and events (online and offline), etc.
  • B2B marketing experience with strong focus on value proposition, KOL engagment and customer engagement in the healthcare market
  • Experience in developing and maintaining marketing strategies to meet organizational objectives.
  • Healthcare industry experience a must
  • Incumbent should have minimum 5 years out of which 3 years should be in leading a functional team to success.
  • Experience working with healthcare-related societies, organizations and public sector (governmental) entities strongly desired
  • Experience working in a highly matrix and multinational company
  • Agile, proactive and able to go above & beyond the call of duty
  • Willingness to travel up to 30% of the month 
  • Strong insight on Education a must
  • Strong understanding of healthcare customer and market dynamics.
  • Strong written and verbal communication skills and interpersonal skills
  • Possess solid presentation skills to effectively present to small and large audiences
  • Must be a detail-oriented, confident self-starter with effective project management skills and the ability to solve practical problems and deal with a variety variables in situations where only limited knowledge exists.
  • Possess an expert knowledge of marketing principles and tactics; interest and expertise with technology is expected
  • Strong decision maker with the capacity to take initiative, prioritize and manage multiple projects, and meet aggressive timelines.
  • Ability to effectively communicate and collaborate with diverse and remote stakeholders

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