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Marketing Associate – Corporate, Public Markets (CPM) at LexisNexis Canada – B2B Marketing
LexisNexis Canada
Toronto


LexisNexis offers a market-leading range of vital information and powerful tools for all kinds of legal professionals. We are a Canadian subsidiary of a well-established global company with a presence in over a hundred countries. We have one foot in the long and proud history of legal publishing, and the other in today’s exciting world of informatics, big data, artificial intelligence, and technology-enabled professional work. LexisNexis has a strong brand in Canada that we are using to bring an unprecedented portfolio of new products to market. Our Toronto office is brand new and located just north of the DVP & 401.

The Marketing Team

At LexisNexis Canada we have a winning strategy of going to market by customer segment, with Marketing organized to support these segment teams. We work hand in glove with Sales to develop integrated action plans for driving growth (in subscription and transactional sales) and retaining customers (by renewing and cross-selling to existing customers). Our aim is to be one of the best B2B marketing organization in Canada, and to prove it by fueling short and long-term success through smart, creative, and effective marketing and sales enablement activities.

Marketing Associate Role
We market our portfolio of legal tools and information by developing on-brand, segment-specific marketing campaigns that engage legal professionals. This Toronto-based role is for a Marketing Associate for the Corporate and Public Markets (CPM) customer segment.

Reporting to the Senior Marketing Manager, the Marketing Associate is responsible for developing and implementing strategic and tactical marketing communications plans designed to take advantage of market opportunities, generate leads, nurture prospects and retain customers. The role is responsible for:
Creating content for online communications (email, owned web, paid banner ads, social media ads on LinkedIn and Facebook, search engine marketing) and offline communications (e.g., direct mail, events, inserts)
Building awareness and enhancing brand reputation to drive market interest (e.g., webinars, whitepapers, e-newsletters)
Creating sales enablement tools such as sell sheets, presentations, and infographics
Measuring ROI to evaluate campaign effectiveness and improve future campaigns.

Success requires close engagement with the cross-functional CPM team in Sales, Product Management, and Content to ensure shared purpose and objectives aligned to segment goals and needs.

Responsibilities
Develop plan for segment discretionary marketing spending, by tactic, annually 
Lead the development and presentation of the quarterly integrated Marketing and Sales campaign plan to generate leads, retain customers, and develop the brand, all to support segment sales and retention targets
Create, write and execute planned marketing tactics, including developing briefs for graphic design, including such tactics as:
o Ads: email, web, social media, search engine marketing, print;
o Content marketing: website content, blog posts, customer emails/emails, social media postings;
o Retention marketing: newsletters, whitepapers infographics, customer emails/letters; and
o Sales enablement tools: sales collateral, insight tools, etc.
Analyze and extract insights from campaigns and other relevant sources of data (e.g., website traffic, click throughs, downloads, leads generated, sales, revenue) and identify trends and opportunities.
Adjust the campaign plan in collaboration with the CPM segment team, considering campaign performance and business results
Provide recommendations for continuous improvement and lead continuous improvement projects from time to time, while following marketing processes and standards.

Basic Qualifications

Post-secondary degree/diploma in Marketing, Communications or Business
3 to 5 years’ experience in a marketing coordinator or similar role
Ad agency experience an asset 


What we are looking for in you: 
Education:
Bachelor’s Degree required, preferably in marketing, business, communications or related field. 
Experience:
Three to five years of marketing experience, social media an asset
Knowledge of/experience in the legal and/or technology industry a plus.
Skills:
Teamwork
Eye for detail
Creativity
Writing for professional audiences
Time management
Tools:
Microsoft Office suite especially Excel
Project workflow (e.g., Asana) an asset
Marketing automation (e.g. Hubspot, Pardot) an asset
CRM systems (e.g., Salesforce) an asset
Marketing tools (e.g., Adobe Creative Suite) an asset

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