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Marketing Analyst - Customer Analytics

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Marketing
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Elsevier
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CLI000JJ Requisition #
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Purpose of the Job

The Marketing Analyst is responsible for providing analysis and producing reports on activities related to marketing and advertising effectiveness. This role focuses on measuring and assessing the behavior of customers, prospects and users across our product platforms and their responses to our marketing activities.

 

This role uses data and advanced reporting to enable internal stakeholders to make the best strategic decisions.  The Marketing Data Analyst must be comfortable working with marketing teams to better understand campaign effectiveness by conducting both planned and ad hoc analyses, preparing reports, and communicating insights to a variety of audiences.

 

Main Activities and Responsibilities

Analysis

• Support marketing efforts across all web properties

• Produce marketing campaign effectiveness recurrent reports using data from a variety of sources

• Produce deep analysis and insights on ad hoc requests

• Support reporting needs of the management team

• Audit and verify that all appropriate data feeds are accurate, reliable and stable and work cooperatively with technical teams to resolve date feed issues.

• Support marketing operations and marketing teams to produce high quality reports

 

Analytics Strategy

• Create and maintain standardized procedures for reporting and data analysis

• Contribute customer engagement feedback to requirements for current and future products

• Identify and escalate opportunities to improve reporting processes and data feeds

• Understand the buying process and optimize the ecommerce and other sites to align with multi-channel marketing objectives

• Integrate online, offline, ecommerce, sales, and other source data to provide holistic response to stakeholders

• Ability to synthesize key findings and provide a recommended course of action based on data.

 

Relationships

• Ability to thrive as a strategic partner to sales, product/content development, product and marketing management, and marketing operations colleagues within a complex matrix organization

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively

• Maintain professional internal and external relationships that meet company core values and nurture relationships with key external content development partners

 

 

Functional and Technical Competencies

 

• Strong Microsoft Excel skills required; experience with Tableau and/or Knime desired

 Experience with one or more web analytics tools (Google Analytics, Unica, NetInsight, Adobe Analytics, etc.) desired

• Data management skills (cleaning, linking, analyzing, reporting)

• Investigation and resolution of data discrepancies to ensure data accurately represents the reality of the business

• Experience using statistical analysis methodologies (clustering, decision trees, regression, etc.) desired

 

Education, Knowledge, Skills and Experiences

 

• Minimum 1 years of Analytics Experience.

• Bachelor’s degree or equivalent in relevant field (i.e. MIS, Statistics, Mathematics, Finance, Economics)

• Prior marketing experience (B2B preferred) for digital content, education or healthcare preferred

• Basic understanding and exposure of statistical principles

• Ability to manage quickly changing data landscape and adapt priorities appropriately
• Willingness to assume increasing marketing responsibility as role evolves

 

 

Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.

Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including 
ScienceDirectScopusSciValClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray’s Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.

 

 

 

Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

 

 

 

 

 

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