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Event Director - Smart Cities

General Management
Reed Exhibitions
REE00BQG Requisition #


Reed Exhibitions is the leading organizer of trade shows and world class events. Whether we’re helping businesses grow and promote their brand or delighting fans at our pop culture and consumer based shows, our mission is to create unforgettable experiences that consistently exceed our customers’ expectations.

How do we do it?  We innovate. Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving. We collaborate. We put we before me and the customer above all. If you are looking for a fast paced, challenging, friendly and fun environment where no two days are ever the same, we’d like to meet you!


We are building a portfolio with an annual industry leading Smart Cities event that will bring together the world’s best solution providers in the transportation, mobility, security, public safety, technology, communications, urban planning and infrastructure landscape to connect with key government officials, private sector leaders, investors, engineers/architects, big data pros, researchers, and procurement officers. This event provides a platform for presenting key market trends, providing demos and technical innovations, and regulatory issues for the ever changing smart cities market.

Candidate Profile

The Event Director, Smart Cities will have credibility in brand & product management and a proven track record of customer focused leadership in the smart cities and/or transportation market sectors.  They will have successfully built new business segments while growing existing portfolios.  They should be experienced in establishing strategic alliances/business communities and developing new lines of business and products. They will be skilled in reviewing, recommending and integrating new innovations.  They will enjoy leading diverse teams of both direct and indirect reports demonstrating a strong authentic leadership style with an active focus on customer engagement. Critical to success will be a high level of emotional intelligence and organizational agility to collaborate and leverage the expertise of colleagues across the company on innovative and strategic initiatives

Purpose of the Role

To develop and own the performance of an Event or portfolio of Events.  Uses customer insights to develop new service/product solutions or build brand extension based on customer needs. Events are delivered through integrated multi-channels including integrated combination of F2F, online, and mobile platforms. Performance is defined as the ability to deliver positive business outcomes to B2B and B2C customers (exhibitors and visitors), whilst driving revenue and profit growth for RX. 


  1. Acts as a collaborative entrepreneur to see new possibilities, take in information and create insights to develop and maintain an understanding of customers’ needs and objectives through strong business relationships;  effectively leverage support teams not under their direct management (i.e. acts as the ‘maestro’ or ‘conductor’).

  2. Directs sales and marketing strategies and execution to properly define and deliver the customer value proposition and deliver a combination of higher revenue and profits.  The EL is responsible for the delivery of financial targets related to their Event/portfolio of Events.

  3. Builds communities and networks to open up new opportunities and innovation by forming relationships to enable their business area to develop; manages the sourcing and delivery of high quality industry content for publication/broadcast.

  4. Creates superior customer solutions by identifying customer needs and problems that need to be solved and leveraging solutions to transform business needs. Collaborates successfully with others internally to share customer insights and know-how.

  5. Inspires sustainably high levels of employee performance by creating the optimal state for the Exhibition Team; grows skills and capability by focusing efforts on building  the capacity of their business area

  6. Maintains team focus by prioritizing, sequencing and focusing energy; leads a holistic approach to planning to ensure commitments are delivered on time and to high quality.

    Professional Profile

  • Prior Knowledge:  Market and sector understanding, sufficient to have a dialogue with, and gain the respect of customers, trade bodies, sales and marketing staff.  They are experienced at using enabling technology including data, digital and mobile to deliver improved customer experience.

  • Expertise:  Several years’ experience in a commercial environment in brand management and/or product management focused role/s with experience of Profit and Loss management.

  • Brand and Product Focus: A proven ability to adapt as a product manager to different industries is important.  Highly developed industry insights with and a capacity for understanding the issues of their given sector is preferred.  The role holder needs to exhibit a keen understanding of the customer market, the product category, and the competitive landscape.   They should understand specific market factors such as,  customer segments and their needs; buyer behaviors; competitive landscape; product features; trends impacting target customers (i.e. relevant geographic, economic, technology trends).

  • Commercial Focus: Proven success of the delivery of financial targets is important.

  • Leadership Capability:  Experience of building and managing professional teams, preferably in an international business.

Creating Innovation

  • Generating Ideas  Producing Ideas; Inventing Approaches; Adopting Radical Solutions

  • Exploring Possibilities Developing Concepts; Applying Theories; Identifying Underlying Principles

  • Developing Strategies Forming Strategies: Anticipating Trends; Envisaging the Future

Building Relationships

  • Interacting with People Enthusiasm; Making Contact; Networking

  • Establishing Rapport Putting People at Ease; Welcoming People; Making Friends

  • Impressing People Attracting Attention; Promoting Personal Achievements; Gaining Recognition

Providing Leadership

  • Making Decisions Deciding on Action; Assuming Responsibility; Standing by Decisions

  • Directing People Leading People; Coordinating Groups; Controlling Things

  • Empowering Individuals Motivating Individuals; Inspiring People; Giving Encouragement

Communicating Information

  • Convincing People Persuading Others; Shaping Opinions; Negotiating

  • Articulating Information Giving Presentations; Explaining Things; Projecting Social Confidence

  • Challenging Ideas Questioning Assumptions; Challenging Established Views; Arguing Own Perspective

Adjusting to Change

  • Thinking Positively Being Optimistic; Recovering from Setbacks; Projecting Cheerfulness

  • Embracing Change Coping with Change; Tolerating Uncertainty; Adapting to New Challenges

  • Inviting Feedback Acknowledging Criticism; Encouraging Critical Thinking; Gathering Feedback

Driving Success

  • Taking Action Making Things Happen; Using Initiative; Investing Energy

  • Seizing Opportunities Identifying Business Opportunities; Generating Sales; Outperforming Competitors

  • Pursuing Goals Achieving Outstanding Results; Acting with Determination; Persisting Through Difficulties



May be extensive at times.



Reed Exhibitions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1-877-734-1938.



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