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Marketing
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LexisNexis
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LEX00JWF Requisition #
LexisNexis Digital Services is seeking a Digital Marketing Manager to partner with multiple internal teams on the planning, development, execution and reporting of inbound and outbound marketing efforts. The individual will manage external agencies and partners, building strong relationships and ensuring business opportunities and revenue are maximized. The individual will have deep B2B acquisition marketing experience. This is a hands-on position, which requires an individual with a blend of excellent project management skills, creativity and successful track record of digital/interactive experience. The responsibilities include all aspects of strategic marketing including SEO, paid search, digital content development, lead nurturing, and email marketing. 

RESPONSIBILITIES:
  • Manage and grow online performance marketing campaigns through website promotion, SEM, Display, Affiliate, Retargeting, and SEO ? Manage the day-to-day campaign process, including creative request, approval, scheduling and reporting. 
  • Optimize campaign performance through creative and landing page testing  
  • Analyze marketing data and traffic to measure results and identify improvements
  • Continuously research, identify, and test new online marketing channels to drive traffic and revenue
  • Manage daily / weekly / monthly reporting and analysis. Work with internal partners to continually test and refine our strategy as we build our digital marketing channels.
  • Design and manage a lead nurturing process to ensure high engagement among website visitors, and efficiently identify and nurture prospects to become customers 
  • Develop Best Practices based on industry and LexisNexis-specific learnings; develop training to share broadly with the organization 

QUALIFICATIONS:
  • BA required in relevant field; legal experience a plus
  • At least four years? of online and offline marketing experience
  • Superior analytic skills, and the ability to compile, analyze and leverage performance data to both identify optimize current business and identify new opportunities. Must be passionate about presenting a fact-based argument and enjoy numbers.
  • Extremely proactive with a goal/results-driven orientation, demonstrated ability to meet and exceed targets. Accountable for achieving financial goals Experience with A/B and multivariate testing; experience with tools such as Google Analytics, Optimost, Return Path, Eloqua, etc. 
  • Excellent oral, written and presentation skills
  • Deep understanding of the digital marketing space; experience managing vendors; experience in eCommerce a plus 
  • Proven creativity, critical thinking and organizational skills 
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment


LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis� and Nexis� services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

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