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Digital Marketing Coordinator (based in Boulogne Billancourt, 92, France) - M/F - Permanent contract

Reed Exhibitions
REE00BFX Requisition #

Bring your expertise to implement the digital marketing plans of our trade shows!


Reed MIDEM is looking for a Digital Marketing Coordinator - M / F – Permanent contract

Details about the job:

You recommend and implement digital marketing plans for a portfolio of trade shows in collaboration with our brand marketing teams. You have a paid media expertise and are the reference for this acquisition channel: management of the media agency, monitoring of KPI's and optimizations, exploration of multitouch attribution models, media / competition analysis and recommendation.

In this context, your missions are as follows:
  • Propose, validate and implement the digital marketing strategies and plans of Reed MIDEM shows on all marketing channels by developing a partner approach with the brand marketing teams and the campaign team: web, email, media (SEA / SMA)
  • Guarantee the animation and the updating of the sites, by integrating good SEO practices (integrate SEO guidelines during digital marketing plans, organise workshops with brand marketing teams to ensure follow-up)
  • Ensure marketing "routines" with brand marketing teams (brief, coordination meetings, dashboard monitoring, debriefing, recommendations ...)
  • Optimize marketing plans through an advanced follow-up of the performances of the campaigns and the "funnel" of conversion and propose recommendations
  • Participate in the internal evangelization of a "data-driven" approach for marketing campaigns as well as that related to the customer experience (UX) and become a key player in digital transformation at Reed MIDEM.

This job is for you if...
You have:
  • Higher education (Bac +4 / 5), oriented Digital Marketing / Web
  • 3 years of experience minimum on similar functions, ideally including 1 to 2 years in a media agency
  • Excellent level of English and French
  • Excellent interpersonal skills
You master the following tools:
  • MS Office - Google Analytics (advanced level) - HTML -
  • Advertising Platforms (Facebook Business Manager, Twitter Ads, LinkedIn Campaign Manager, Google Ads)
  • Master of a marketing automation tool (Eloqua, Marketo, Adobe Campaign etc.) as well as CMS (Adobe Campaign Manager, Wordpress etc.) is a plus.
You are:
  • Able to work in project mode and in autonomy,
  • Curious and able to propose solutions
  • Methodical, with strong analytical capabilities

Joining Reed MIDEM means joining a dynamic company, with a strong international identity and a member of Reed Exhibitions and RELX.

Our specificity: premium business events that are exceptional platforms serving key players in the music, television and digital content, esport, real estate, retail real estate and PropTech sectors.

Multicultural, Excellence, Remarkable, Consideration, Innovation... These are our values; they are the pillars and drivers of our corporate culture, serving our customers, our teams and our partners.

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