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Marketing Product Manager (based in Boulogne Billancourt, 92, France) - Permanent contract

Reed Exhibitions
REE009N9 Requisition #
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You are creative, dynamic, and want to work in an international environment?


Reed MIDEM is looking for a Marketing Product Manager
to promote MIPIMs exhibitions by defining an international marketing strategy

Permanent Contract


MIPIM Brand regroup 5 international Real Estate Events: Mipim Cannes, Mipim Asia Summit, MIPIM UK, Mipim PropTech NYC and Mipim PropTech. Europe.

Look at our 2018 MIPIM Cannes trailer: https://youtu.be/UmYjGtG5LHs



The job in details…


As a Marketing Product Manager for MIPIM Asia, MIPIM Cannes and MIPIM UK shows, your mission is to capture both the needs of the market and customers by ensuring consistency between these needs and products and offers developed by the company.

This will involve competitive intelligence as well as accompanying commercial launches.


In order to carry out your mission:
  • You will participate in the definition and management of trade show marketing plans: segment and product marketing, pricing, communication strategy, marketing studies and competitive analysis
  • You will participate in the process of defining, formalizing and validating the event strategy.
  • You will coordinate all marketing functions after expressing business needs (emails, web pages, surveys ...)
  • You participate in the validation of operational plans (direct marketing and telesales, media plan, social media plan, content plan, partnerships ...) in relation to the objectives defined in the plan, by the event management and the management marketing by involving sales management.


Thanks to the strategic brand vision defined by your manager (the Marketing Director) and the support of the central marketing team and the sales force, you will guaranty the execution of the operational communication and the partnerships of the shows, which includes:

  • The agency briefs
  • The creation of communication tools (print and digital).
  • The implementation of branding on the various trade shows of the brand.
  • The supervision of multi-show communication media with common branding.
  • The definition of key messages and arguments by country, segments, products ...
  • The definition of "tone of voice" of events,
  • The production of communication tools and the definition of campaigns (print, digital, and tools for sales support, photo and video capture)
  • The audiovisual team briefs for capturing photos and videos of the event.
  • The consolidation of the marketing budget of the shows he / she is responsible for.


This job may be for you if …


You have:

  • a Higher Education degree (Business School) with an emphasis on Marketing

  • at least 5 years of experience on a similar position, ideally on a B2B market and in and international environment,

  • an excellent level of English and French

  • an excellent command of Microsoft Office


You are:

  • expert on the levers of product marketing and with a strong creativity

  • with excellent interpersonal skills and teamwork skills

  • good communicator, inventive and connected, motivated, organized

  • able to work in project mode and in autonomy



Reed MIDEM is a member of Reed Exhibitions, the world’s leading events organizer.

We organize high quality international professional markets that are unmissable events for the key actors of the Real Estate, TV, Music & ESport industries.

Our values, Multicultural, Excellence, and Innovation… are the keys to reach our ambition: being a trusted partner and delivering exceptional experiences to our clients.

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Requisition #: REE009ME