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Campaign Executive (Based in UK, Richmond, Greater London)

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Exhibition & Conference Management
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Reed Exhibitions
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REE00B39 Requisition #

JOB TITLE:            Campaign Executive

DEPARTMENT:      Content & Marketing Channels 

REPORTS TO:       Senior Campaign Manager

BASED AT:             Richmond, Greater London, UK


About Reed Exhibitions

Reed Exhibitions is a leading global events organiser, with more than 500 events in 30 countries. In 2018, Reed Exhibitions brought together more than 7m event participants from around the world generating billions of dollars in business. Today Reed Exhibitions’ events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com 


About RELX 

RELX is a global provider of information-based analytics and decision tools for professional and business customers. The Group serves customers in more than 180 countries and has offices in about 40 countries. It employs over 30,000 people, of whom almost half are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX. *Note: Current market capitalisation can be found at http://www.relx.com/investors


The Role

Work cross-functionally with specific show marketing teams to understand then develop, design and execute their campaigns using marketing automation tools and logic (triggers, dynamic content, etc.) and supporting tools such as Visio.


Key Responsibilities

Daily monitoring of Eloqua campaigns to make sure they are meeting agreed goals in terms of engagement and conversion. Provide recommendations to Marketing Managers and Campaign Managers to improve these campaigns

Working with the Data and Analytics team; analyse and report on all aspects of campaigns, work to optimise performance and fine tune demand-generation programs

Make sure teams are following campaigns best practice when setting up the canvas and we learn from what is working in other show campaigns

Understand and develop the data and data structures, in addition to ensuring the quality and usability of data is maintained to help execute better campaigns and drive greater return

Do a weekly check with the Campaign Associate on profile questions and answers to make sure they are set up and/or amended within the privacy and preference centre (pps) and or website and digital platforms (Nova), and have had the appropriate sign off from the Marketing Managers and Campaign Managers

Support the awareness and engagement across the business regarding campaign and sales management, including profiling and registration with the relevant business team

Inform and support the Campaign Associates to make sure that the daily publishing of content across RXUK email templates in Eloqua, using agreed content, from central marketing and design teams is happening to agreed deadlines and to expected quality, ensuring tracking is in place

Provide expertise to work with the business and ensure that best practices in email deliverability, readability and conversion-focused design are applied, improved and optimised

Skills 

Experience of Eloqua (or similar) and/or data segment building tool

A strong understanding of the role of data segmentation and planning within Direct and Digital Marketing campaigns

Familiarity and experience of working in a regulated environment, including DPA obligations

Strong problem solving skills and knowledge of the customer and an understanding of/interest in technology

Customer journey mapping and knowledge of multi-channel campaigns


Interested?

Please follow the link below to apply for this opportunity : 

https://4re.referrals.selectminds.com/reedexhibitions  

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