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Assistant Marketing Manager

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Marketing
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LexisNexis
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LEX00IMK Requisition #
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The Assistant Marketing Manager supports the Marketing leader in the development and execution of go-to-market strategies and tactics that will maximize the response rate/ROI of marketing initiatives for their segment.  The Assistant Marketing Manager will serve as a center of excellence in direct and database marketing techniques using research and response information along with data analysis techniques to recommend optimal target audiences, offers, marketing channels and response capture methods to assist in improving marketing activity results. This position supports marketing activities including but not limited to sales enablement, lead generation activities (direct mail, e-marketing communications – e-mail, SEO/SEM, Social; events and webinars) and product & industry specific marketing communications to internal stakeholders and external audiences.  The Assistant Marketing Manager measures the effectiveness of campaigns using defined metrics to ensure they are optimally executed.  

 

The Assistant Marketing Manager must have the ability to work collaboratively and communicate with individuals at all levels of the organization.  Strong project management skills and the ability to manage multiple projects simultaneously is a must.  This position involves the ability to draw conclusions and/or make recommendations based on data and results analysis.  
 
Accountabilities:  

  1. Assists the Marketing team in developing and executing the Marketing plans on brand, product or marketing of specialized area, including research.
  2. Support the development of Segment positioning, architecture, competitive assessments, customer segmentation, solution brands and building on brand equity or specialized area.
  3. Help in the execution of the marketing tactics.
  4. Support segment marketing programs and roll out to customers as applicable.
  5. Has alignment with sales managers and reps, along with marketing function area needs (PR, Direct to Customer, Show Management, web).
  6. Support the development of consistent testing cadence to increase marketing effectiveness.
  7. Work with the Marketing team to make recommendations on marketing tactics to increase marketing contribution to sales.
  8. Collaborate with the Search Team to execute on the paid and organic search efforts, as well as monitor the results.

Basic Qualifications:   

  1. 1-2 years business-to-business and/or business-to-consumer consultation and strategy development in direct marketing and e-marketing channels.
  2. 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience.
  3. Ability to review marketing analysis to uncover underlying drivers, assess potential impact and design metrics. 
  4. Ability to handle multi-projects with strong project management.
  5. Ability to use contract management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities.
  6. Experience in sales collateral creation and managing logistics of customer events.
  7. Proficient in Microsoft office suite.
  8. Basic skills in analyzing data to inform strategic business decisions.

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis� and Nexis� services. Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

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