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Marketing
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Elsevier
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CLI000IY Requisition #
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Job Purpose


The role requires leadership of, planning for and oversight of an assigned clinical marketing portfolio focused on brand awareness, lead acquisition, customer engagement and retention to an identified clinical healthcare provider target market. This target market may include healthcare provider leadership, physicians, specialty clinical staff (oncologist, cardiologist), nurses, pharmacists and clinical IT decision makers within the provider hospital market. 

 

The Senior Marketing Manager will be responsible for the development and implementation of strategic marketing programs in the health care space. Should have 8+ years integrated marketing experience with health IT products integrated into the EHR including: direct marketing (both online and offline), thought leadership/content marketing, public relations and events (both online and offline.)  The Senior Marketing Manager will be required to evaluate customer and competitive research, product roadmap, market conditions and results and implement plan changes as needed. Strong writing and analytical skills a must. Priority will be given to candidates with prior health care marketing experience in the electronic health record space. 


Responsibilities

The senior marketing manager will work cross-departmentally to:

• Lead, develop, communicate and execute strategic and tactical marketing plans which are focused on defined business targets (i.e.new customer acquisition, customer retention/renewal, lead generation, revenue, migration targets). Marketing plans may be related to new and updated products or those sold through strategic reseller agreements.

o Particular focus on one-to-many marketing programs including direct marketing, conferences, webinars, white papers, email/direct mail communications, advertising and social media.
o Drive thought leadership activities and go-to-market plans
o Support relationships with key organizations and business partners
o Develop and execute event and trade show strategies
o Develop collateral and assets with creative agencies

• Develop effective, targeted, value-based messaging based that demonstrates an understanding of customer business drivers and buying personas.
• Effectively manage a marketing budget and related priorities and investments.
• Garner market intelligence, including client feedback and competitive intelligence
• Contribute customer and sales feedback to product requirements process.
• Evaluate effectiveness of and make adjustments to marketing plans, activities and programs through use of industry data and metrics( which may include customer and competitive research, product roadmap, market conditions and campaign results)
• Collaborate across Clinical Solutions and other Elsevier marketing groups to maintain brand standards and create a holistic experience for prospective and existing clients.
• Enable and support the efforts of a professional direct sales force through clear market segmentation, product descriptions and messaging, appropriate competitive positioning, marketing collateral and internal coordination and collaboration and timely, effective knowledge transfer
• Develop team members through mentoring and coaching in complex subjects


Experience

Successful integrated marketing experience in a related field including: direct marketing (both online and offline), thought leadership/content marketing, public relations and events (both online and offline.)  Priority will be given to candidates with prior health care provider and clinical IT marketing experience.


•  8+ years of integrated health care marketing experience.
• Bachelor’s degree or equivalent, MBA preferred
• Prior digital content, education or integrated healthcare EMR  experience preferred.
• Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives.
• Strong understanding of customer and market dynamics and requirements.
• Understanding of the buying process and buyer personas for healthcare provider market especially clinical areas such as CMIO, CMO and specialty medicine. 
• Prior sales experience a plus

Travel
• Willingness to travel as required (usually between 25-50%)

Education


Bachelor’s degree or equivalent, MBA preferred, clinical credentials a plus.

Skills and abilities:
• Thrive as a strategic partner to sales, product/content development and marketing operations colleagues within a complex matrix organization
• Exhibit strong leadership skills
• Quickly build trust rapport; values and respects others
• Exceptional written and verbal communications skills
• Drive execution, foster innovation
• Focus on the customer, collaborate with others
• Solve problems creatively.
• Maintain professional internal and external relationships that meet company core values/Nurture relationships with key external content development partners
• Strong presentation skills 

  

 
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.


Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.


Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

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