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Marketing
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Risk Solutions
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LNR007SX Requisition #

 

The Senior Director of Marketing, Business Services, will join a dynamic, high performing marketing team supporting a high growth advanced analytics and data technology business.  This role will develop the strategic plan to support the business goals to promote our solutions and drive the development and implementation of innovative, fully integrated marketing programs to drive awareness, create demand and foster customer retention. This leader will build relationships across the matrixed structure and provide sophisticated marketing excellence guidance, a disciplined approach and ongoing career development supporting a customer- centric and metric-driven approach to help the business achieve revenue and profit targets. This position will lead a team of approximately ten marketers that will set the market strategy and execute on the plan to ensure business objectives are met.

 

This newly created, hands-on position reports to the Vice President of Marketing for the Business Services division and will drive marketing activities to support the success of our Financial Crime Compliance, Fraud and Identity, Collections, Investigations, Business Risk Management, Credit Risk and Customer Information Management solutions.  The role is based in Alpharetta, GA.


Accountabilities

  • Drive development of fully integrated strategic marketing plans with objectives around awareness, demand generation and retention driven by segmentation, customized by sales team and is optimized based on performance analysis

  • Lead segmentation of prospects and installed base, create personas for target audiences and conduct marketing program analyses and marketing performance optimization 

  • Create strategic approach for go-to-market product launches including decisions about marketing mix and process for marketing to deliver on expectations

  • Build channel/sales team-specific strategic plans and programs and deliver impactful prospecting and installed base initiatives such as account based marketing programs (ABM), retention, and support cross-sell/upsell initiatives

  • Set the communication strategy and lead the creation of the annual content calendar to deliver high impact messaging and thought leadership content such as eBooks, infographics, whitepapers, industry research studies, website content, social posts, blogs, video, print, public relations, etc.

  • Ensure excellence in execution of plan deliverables such as direct mail, digital advertising, paid search, email, events, social, media relations, analyst briefings, webinars, creative development, etc.

  • Navigate a matrixed environment to successfully collaborate with various cross functional teams across the organization including sales, market planning, strategy, product, corporate marketing, corporate communications and marketing operations

  • Manage marketing budget and work with the analytics team to track, analyze and report marketing results

  • Manage team of marketers to deliver flawless execution of plans and deliver on plans that achieve goals

  • All other duties as assigned such as testing innovative marketing strategies and tools, corporate acquisition due diligence and company integrations, product migrations, etc.


Qualifications

  • 4-year college degree preferably in Marketing or Business, MBA or masters level education or equivalent experience required

  • 12+ years’ in-depth strategic marketing experience required, B2B marketing experience required; technology field preferred

  • Strong acumen and proven track record in strategic planning and executing integrated marketing programs, campaigns and tactics for demand generation and retention

  • Adept at persona creation, segmentation analysis and use of look-alike modeling to drive marketing plans

  • Proven ability to uncover insights and optimize programs to meet goals using analytics

  • Proficient with strategic message development and content creation

  • Strong competency in project management and organization with ability to lead multiple projects/deadlines

  • Extensive experience with digital and direct response marketing programs

  • Experience in account-based marketing

  • Experience leveraging marketing automation and CRM tools

  • Agency and vendor management experience, including creative oversight and contract negotiations

  • Strategic, critical thinker and analytical/creative problem solver

  • Highly influential communicator with excellent written and verbal communication skills

  • Skilled at working in a matrix environment with multiple stakeholders and partners

  • Self-starter and passionate with strong bias towards driving results

  • Strong attention to detail

  • Substantial experience and success at managing people required

  • Experience with budget management

  • Ability to travel as necessary


At LexisNexis Risk Solutions, we believe in the power of data and advanced analytics for better risk management. With over 40 years of expertise, we are the trusted data analytics provider for organizations seeking actionable insights to manage risks and improve results while upholding the highest standards for security and privacy. Headquartered in metro Atlanta, LexisNexis Risk Solutions serves customers in more than 100 countries and is part of RELX Group plc, a world-leading provider of information and analytics for professional and business customers across industries. For more information, please visit www.lexisnexisrisk.com. LexisNexis Risk Solutions is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

 

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