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Senior Regional Marketing Manager - Accuity - Bishopsgate, London

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Marketing
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Reed Business Information
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REE00BRS Requisition #

 

Senior Manager, Regional Marketing
 
As a key member of the marketing team, the Senior Manager, Regional Marketing will help define and deliver our global regional marketing strategy.
Based in our central London HQ, this role will provide leadership for our Americas and APAC regional marketing teams, whilst leading and contributing individually with the EMEA regional marketing team.
 
This role is for a practitioner who provides guidance, instruction and direction, encouraging the wider regional team to meet goals and objectives. With a hands on attitude, this role is for someone who embodies pro-activity and is ready to deliver initiatives as an individual too.
This position will also play a critical part in enhancing the relationship with sales leadership to ensure marketing plans are delivering measurable results.
 
Activities
• Oversee APAC and Americas strategic marketing plans, build and deliver a  successful EMEA plan that will generate business growth
• Delivery of regional programmes and opportunities, such as field events, webinars, tradeshows, public relations, campaigns, etc
• Build a regional marketing content strategy, ensuring content is built with an understanding of the needs of clients by persona
• Grow our partnerships and relationships with key industry bodies in EMEA – specially outside UK
• Gain senior sales buy-in and participation in campaigns and marketing programmes
• Lead a programme to constantly enhance our lead management processes
• Forecast, measure and analyse the impact of regional marketing activity
• Develop and coach members of the regional marketing team, at different levels
 
Attributes
• Comfortable working in a fast paced environment with complex sales/buying processes
• Demonstrating leadership in and outside the marketing team
• Ability to get full value from resources and opportunities
• Adept at managing conflicting priorities and objectives. Able to calmly manage crisis-escalating issues
• Outstanding communicator, ready to present to global audiences
• Business focused. Able to maintain strong working relationships across the business
• Organised. Great time management skills, with a focus on excellence in execution
• Energetic, creative, collaborative, flexible, positive, unflappable
 
Desired Experience
• Demonstrable experience managing regional/field marketing teams, ideally in a global company
• Industry experience in financial services advantageous
• Marketing or Business related degree or tertiary qualification
• Experienced in managing approvals and global marketing budgets
• Experience in building new relationships with industry consultants, customers and associations
• Experience working in the EMEA region
• Strong knowledge on how to build strategies to enter new market sectors and regions


Accuity offers a suite of innovative solutions for payments and compliance professionals, from comprehensive data and software that manage risk and compliance, to flexible tools that optimize payments pathways. With deep expertise and industry-leading data-enabled solutions from the Fircosoft, Bankers Almanac and NRS brands, our portfolio delivers protection for individual and organizational reputations. Part of The RELX Group, one of the world’s leading business information and data providers, Accuity has been delivering solutions to banks and businesses worldwide for 180 years.

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