Senior Product Marketing Executive - XpertHR - Sutton
Senior Product Marketing Executive – XpertHR, a division of FTSE 100 company Reed Business Information, Sutton
Overview of the role and our company.
XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. We’re a very friendly and rapidly expanding global marketing team at the heart of the business. We work collaboratively, meaning great opportunities to develop your skills within marketing and other valuable expertise in a dynamic and high-reaching B2B environment.
In this newly created global Senior Product Marketing Executive role you will join our dynamic and results driven marketing team and will take responsibility for delivering and executing the UK and US customer marketing strategy to drive increased customer engagement, upsell, advocacy and retention.
We are looking for an experienced and enthusiastic marketing professional with an aptitude for the ever evolving digital marketing landscape. You’ll demonstrate ambitious communication skills and have experience of handling multiple partners at various levels.
This role is based in Sutton with occasional need to work from our Holborn office, with regular opportunities to travel and work from our US location.
The Senior Marketing Executive will:
Take ownership and execute the global customer engagement and retention strategy
Understand the audience - competition, market size (segmentation) and opportunity
Monitor and report on performance and engagement, using campaign results to evaluate return on investment, optimise campaigns and formulate future plans
Utilise the full marketing mix including, but not limited to PPC, remarketing, social media, email, third party, events, webinars and PR
Work with the UK and US commercial Product Managers and Customer Success teams to deliver the customer strategy
Collaborate with cross functional teams including specialist marketers, product, sales and customer success to define and communicate our user proposition
Briefing and leading media and creative agencies on specific marketing campaigns
You will need to quickly:
Execute and deliver:
Increased upsell/cross sell
Better customer engagement and advocacy
Improved demand generation
Develop an effective relationship with key partner groups and senior leaders, informing them of marketing activities and results
Understand the brand, customers (personas) and products inside out!
Work dedicatedly suggesting standard methodology and cross-promotion/upsell opportunities
Track responses to evaluate the effectiveness of communications and offering advice and mentorship on optimisation
If you’re right for this role, you will:
Have validated knowledge and experience of online marketing techniques
Advanced experience in integrated marketing campaign management and optimisation
Knowledge of marketing automation and lead cultivating principles
Be inquisitive and enthusiastic, you will have an appetite to positively challenge current processes and look for new opportunities whilst learning and developing new skills
Relationship builder with excellent partner management and communication skills
Be extremely well organised and have excellent attention to detail with strong copywriting, proof reading, communications and reporting skills
You will be comfortable with technology
Account based marketing experience will be an advantage
University degree or equivalent. Marketing qualification will be seen as a bonus
We are looking for an individual who is smart, innovative and enthusiastic. We want to work with passionate ‘can do’ people who enjoy being part of a committed and results driven team.
About Reed Business Information
Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
http://www.reedbusiness.com
RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
RBI General Benefits Package:
RBI pays competitive salaries and has a comprehensive set of benefits.