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Portfolio Marketing Manager, Account Screening – Accuity – New York

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Marketing
💼
Reed Business Information
📅
ACC000IA Requisition #

 

Portfolio marketing manager – Account Screening  
Accuity – New York City, NY

 

The challenge

 

You will drive the go-to-market plans for our Account Screening offerings with our Fircosoft portfolio, inclusive of the new offerings from our recent acquisition of SBS. You will become an expert in the buying process and roles,  engage with the target audience by positioning products clearly, effectively and right on message. You will make our products stand out from everyone else’s in the marketplace and work collaboratively across sales and product management it hit revenue targets.

 

Activity

  • Build a compelling value proposition for our compliance products, services and brand. Articulate it to customers. Develop and own product positioning and messaging.
  • Develop effective brand recognition strategies, particularly for new products and product enhancements.
  • Align with all relevant business partners -product management, pre-sales, sales, etc.
  • Maintain and drive the competitive landscape. Track progress, understand target markets and identify insights to inform product strategies.
  • Carry out win/loss analysis.
  • Create innovative, integrated marketing comms launch plans.


Attributes

  • Deep understanding of buyer needs, preferences, use cases, methods and criteria.
  • An outstanding communicator who can bring people together.
  • Ability to translate complexity into creative, intuitive content and programmes
  • Comfortable with fast-paced, ambiguous environments
  • Looking for someone with 7-10 years experience that enjoys ‘bringing products to life’ in the marketplace.

 

 

Global Marketing at RBI

 

Our strong global brands hold market-leading positions across a wide range of industry sectors where we help customers make key strategic decisions every day. RBI people are focussed on innovation, collaboration and solving business problems. The Global Marketing team is passionate about delighting our customers through modern marketing communications initiatives that are profitable and connect deeply.

 

About Reed Business Information

 

Reed Business Information provides information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


http://www.reedbusiness.com

 

RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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