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Portfolio Marketing Executive - Proagrica - Sutton, Surrey

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Marketing
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Reed Business Information
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REE00BXY Requisition #

 

 

We’re looking for a Portfolio Marketing Executive to help develop and implement our key value propositions and execute the organisation’s go-to-market strategy. Reporting into the Portfolio Marketing Manager, the Portfolio Marketing Executive will develop and execute the messaging and positioning for Proagrica’s data, analytics and connectivity products. Attention to detail and the ability to grasp and translate technical capabilities into customer benefits is crucial. This role will focus on supporting the animal health division of the business.
Proagrica provides critical decision-support to the global agriculture and animal health industries by delivering high-value insights from data, utilising proven integration technology to help our customer better connect, manage and utilise data within their businesses.
 
Job Purpose:
As Portfolio Marketing Executive, you will be responsible for translating high-level market needs and use cases into compelling customer-centric stories, and work closely with the regional teams to localise for maximum impact. You’ll collaborate closely with product teams to develop value propositions that link our solutions features to tangible customer benefits.  Collaboration with sales will also be key to create sales enablement resources and innovative marketing programs that drive demand.
 
Key Responsibilities:

• Help develop value propositions, product positioning and messaging that differentiates Proagrica’s solutions in the market
• Support the rollout of the Proagrica’s GTM strategy globally
• Sales enablement – communicate the value proposition of the products to the sales team and develop the sales tools that support them
• Market intelligence – understand our buyers, how they buy and their buying criteria; identify & understand our competition and how we can differentiate
• Work closely with the animal health team, gaining a deep understanding of the sector and portfolio, to deliver effective marketing initiatives.
• Where appropriate, execute an account-based marketing approach to precisely target key prospects.
 
Key Skills Required:
• Experience of working within a B2B focused marketing role in software and/or analytics
• Experience developing marketing strategies and plans
• Strategic thinker, not afraid to put forward new ideas and ways of working.
• Comfortable working in a business where change is a positive progression
• Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.
• Excellent communication skills to convey compelling stories both written and verbal
• Knowledge of account-based marketing practices would be beneficial
 
The role is based in the RBI Sutton office, however travelling to meet with the animal health team based in our Portsmouth office twice a month will be required.

 

So who are RBI and Proagrica?

Proagrica is a global provider of independent connectivity and data-driven support solutions for the agriculture and animal health industries. We deliver actionable intelligence to drive business growth across the value chain. Our superior products and services connect and empower industry participants to address their key needs around trading, productivity and compliance. Our solutions are built around the key competences of data connectivity and data analytics delivering seamless supply chain management, supply chain standards compliance, and customer insight and engagement, essential for businesses looking to improve their value offering and expand in the modern marketplace.
 
Reed Business Information (RBI) use leading edge technology to deliver market leading information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global brands hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.
 
RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

 

 

 

 

 

 

 

 

 

 

 

 

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