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Marketing Manager - Proagrica - Stillwater

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Marketing
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Reed Business Information
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REE00AK6 Requisition #


Marketing Manager – Proagrica - Stillwater, OK


We’re looking for a hands-on Marketing Manager for our fast-growing global agriculture portfolio, Proagrica. You’ll have responsibility for delivering the regional marketing plan and driving its execution for the enterprise portfolio, ensuring synergies across product offerings. We have recently gone through a rebranding activity making it an exciting time to continue to build on the momentum of the brand activation, informing customers and the wider market about who Proagrica is and how we can help them.

Proagrica provides critical decision-support to the global agriculture industry by delivering high-value insight and data, trusted workflow tools and proven integration technology.

Key responsibilities:


·         Align with product, product marketing and sales to deliver the go-to-market strategy for the newly expanded Proagrica portfolio

·         Coordinate with PR agency to identify regional opportunities to build the Proagrica’s brand

·         Development of multi-channel marketing plans and campaigns, ensuring full integration for a seamless customer experience

·         Plan and deliver an effective content strategy that positions Proagrica as a thought leader and supports the go-to-market plans.

·         Understand audience segmentation and account-based marketing methodology  to maximize revenue potential of target accounts

·         Manage regional social media profiles to drive engagement, ensuring alignment with overall social media strategy

·         Manage the events schedule, ensuring alignment with overall marketing strategy

·         Provide regular insight and analytics to inform future marketing activities and report on ROI

·         Build the profile of marketing with the local team

·         Plan and manage marketing budget

 

Skills Required:


·         Proficient in full marketing mix, both online and offline

·         Strong organisational skills and hands-on experience working with email deployment systems, CRM and web-based software

·         Excellent copywriting and proof reading skills for email marketing copy and collateral

·         Effective communicator, connecting with in-house specialists and external organisation

·         Proactive approach to finding new opportunities to deliver against objectives

·         Ability to prioritize and challenge activities that do not add value or align with the business strategy

·         Comfortable working in a marketing role that is remote from the central team, based in the UK

 

Experience:


·         3+ years marketing experience

·         Demonstrable experience with digital marketing channels including social media, web and email that will enable you to create successful campaigns reaching customers across multiple touch points.


About Reed Business Information:

 

Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

 

http://www.reedbusiness.com

 

RBI General Benefits Package


- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries

 

RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement

 

 



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