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Marketing Manager - Accuity - Evanston

Reed Business Information
ACC000HI Requisition #
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Marketing Manager - Americas - Accuity - Evanston



The role of the Marketing Manager - Americas is to take responsibility for setting direction for the business's marketing plans in each region, ensuring that the plan is aligned to local sales and business strategy.


You will drive and execute targeted corporate and regional initiatives, while ensuring unique buyer needs in regional or local markets are taken into consideration. You will make the voice of the region heard and provide localised insights.


You will plan and execute the marketing strategy and lead the guardianship of the brand in your region, ensuring its look and feel and implementation is consistent with the brand guidelines and instructions.


You will work closely with regional sales managers and directors, ensuring marketing plans are aligned to sales priorities and targets, and will represent the marketing team, acting as the main point of contact for sales in your region.


You will work closely with the portfolio marketing team, the communications team and other parts of the marketing team to ensure consistency in global execution, while supplying local feedback and adaptations.


You will provide a “first line of defense” to understand the clear needs of our buyers and help identify the marketing challenge in order to provide direction and develop marketing solutions that fit those needs.




·         Understand the needs of buyers in the region, how they buy, their buying criteria and use cases in each country

·         Understand the internal sales process and culture, and build relationships with key stakeholders

·         Devise a marketing strategy aligned to the business goals, regional priorities and sales targets

·         Execute regional tactics and activities, such as field events, tradeshows, and campaigns to support demand creation and build the brand

·         Develop content to support regional marketing initiatives, including case studies, infographics, blogs, reports and whitepapers

·         Measure and analyse the impact of regional programmes, demonstrating ROI

·         Enable the sales team to sell effectively by equipping them with relevant collateral and regularly communicate campaigns and initiatives

·         Develop and manage relationships with influential industry associations, utilising their channels to support campaigns

·         Manage and accurately report on the regional marketing budget 

·         Own the lead management process, working with internal teams to ensure Eloqua and Salesforce are optimised to deliver Sales Ready Leads to sales reps and to track their progress through the funnel



Strong marketing and communications skills

Excellent written English (additional language skills would be a bonus)

Ability to get full value from resources and opportunities

A team player, willing to contribute to collaborative projects and take on additional responsibilities when required

Self-motivated and able to lead projects independently

Adept at managing conflicting priorities and objectives

Able to calmly tackle problems, escalating issues as necessary to manager

Confidence in presenting and communicating internally

Experience marketing tools and systems, such as Eloqua and Salesforce

Business focused and able to maintain strong working relationships with sales and across the business

Organized, with great time management skills

Energetic, proactive, creative, collaborative, flexible, positive, unflappable

About Reed Business Information:


Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.




RBI General Benefits Package

- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries


RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement




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Evanston, Illinois, United States

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Requisition #: ACC000GR