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Marketing Executive - XpertHR - Sutton

Reed Business Information
REE00AHM Requisition #


XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 company Reed Business Information, XpertHR is based in Sutton, a short 20 minute journey from Clapham Junction or Wimbledon.
We have a rare opportunity for an impressive Marketing Executive to join our global marketing team, responsible for delivering the acquisition strategy for XpertHR UK. We are looking for a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and who can demonstrate impressive communication skills.


This role offers the chance to join a high-preforming, fast-paced and dynamic team, and sits in the global strategic marketing function at the forefront of the XpertHR business. This position will be a great fit for an individual looking to take full ownership of their role to drive business results. This placement provides excellent development opportunities and the chance to work as part of a fantastic global team.


Key responsibilities
• Identify and drive acquisition across key channels; defining and delivering an integrated acquisition strategy for XpertHR UK
• Utilise the full marketing mix including brand, online, third party, events, and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle
• You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition
• You will have a thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum ROI
• Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results
• Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy
• Brief and manage media and creative agencies on specific marketing campaigns
• Copywriting of all email promotional campaigns
• Track all marketing campaigns using our analytics platform (training will be given)
• Use campaign results to evaluate ROI, optimise campaigns and formulate future plan
• You will translate marketing results into sales stories for our sales team

Key Skills and Qualifications
• Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising
• Effective project management and budget management skills
• Exceptional organisational skills
• A relationship builder with excellent stakeholder management and communication skills
• Results driven
• Strong copywriting and proof reading skills are a must have in this position
• Innovative, enthusiastic, can-do problem solver
• University degree or equivalent. Marketing qualification will be seen as a bonus

XpertHR is a division of Reed Business and a member of RELX Group, the world's leading publisher and information provider.
About Reed Business Information
Reed Business Information provides information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.





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