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Marketing Associate - ICIS - Houston

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Marketing
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Reed Business Information
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Marketing Associate – ICIS - Houston

 

 

We’re looking for a Marketing Associate to join the global ICIS marketing team, where you will be responsible for managing and carrying out B2B marketing campaigns with an emphasis on digital marketing channels.

ICIS is a division of Reed Business Information (RBI) that provides price information, news and analysis for the global chemical, energy and fertilizer industries. We publish independent, unbiased pricing and market data for a range of important products and markets - from petrochemicals and base oils to fertilizers, gas and power.

 

ICIS strives to lead the way in marketing innovation, supporting our investment and growth plans, and the successful candidate will have the opportunity to be at the forefront of these exciting developments.

 

 

Job Purpose:


The role will focus on planning and carrying out tactical multi-channel B2B marketing campaigns to petrochemical and energy markets.  You will be responsible for the coordination and implementation of campaigns to reach and engage new audiences through the mix of marketing channels.

 

You will quickly build an understanding of our brand, product portfolio and audiences with a view to planning and delivering campaigns to generate qualified leads.  Winning content is key in driving engagement and you will create content plans for marketing campaigns as well as for sales enablement materials.

 

Using analytics you will monitor and track the success of campaigns and review user interactions and journeys, in order to spot and act on opportunities for optimisation.

 


Key Accountabilities/Responsibilities:

 

• A confident and articulate marketer with experience of digital channels

• Experience of planning and executing integrated marketing campaigns to grow products and services globally

• Used to tracking and reporting marketing ROI and KPIs.  Confident in using analytics to identify optimization opportunities.
• Excellent stakeholder management is essential, as are confident communication skills

• Experience of cross-team collaboration is key.  Confident working with teams from other functions, e.g. sales, in order to align activity, recognize opportunities, and deliver against business objectives.
• Occasional travel to industry events
• Able to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls when needed

 

 

 

Key Skills Required:

 

• Good understanding of the digital marketing tool-kit 
• Excellent time management and organization skills
• Conceptual skills to help visualise solutions to problems
• Experience with stakeholder management across different departments and geographies

• Ability to leverage technology including marketing automation, social networks, web analytics and business intelligence (reporting and analysis tools)
• Comfortable working with the sales department and other key stakeholders and teams   

• Ability to work collaboratively with a global team

• Experience in events marketing

• The confidence to work with the Senior Events Executive in London on US based events

 

 

Experience Required:

 

• B2B marketing experience (direct, hands-on experience of managing and carrying out tactical elements)

• Creation of strategic marketing plans, including effective communications approach and mix of marketing channels for B2B lead generation
• Excellent copywriting skills – email marketing copy, press releases, announcements
• Digital experience including search marketing and social media
• Project management skills – ability to manage multiple projects simultaneously and work around deadlines
• Reporting and tracking of marketing ROI and KPIs

• Experience with technologies such as Salesforce, Eloqua, ExactTarget, Adobe Analytics would be beneficial

 

Preferred Experience:

 

• Experience in the financial sector

• Spanish/Portuguese speaker

 

About Reed Business Information:

 

Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

 

http://www.reedbusiness.com

 

RBI General Benefits Package


- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start the upon hire date
- Excellent OTE & Competitive Salaries

 

RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement

 

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