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Marketing Executive - ICIS - Bishopsgate, London

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Marketing
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Reed Business Information
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REE00BWY Requisition #



We’re looking for a Marketing Executive to join our high performing global ICIS marketing team, where you will be responsible for managing and carrying out regional and global integrated marketing campaigns, creating greater brand awareness, acquiring new business and retaining existing customers.
If you would like grow your career in a dynamic and successful business and be a part of a strong, friendly and multicultural marketing team, leading on exciting projects, then this job is for you.
 
Key Accountabilities / Responsibilities
• Develop, execute and track multi-channel marketing strategies and campaigns
• Inform, connect and inspire audiences with a story telling approach to create compelling messaging and narratives, leveraging data and building credibility for the brand
• Develop content for data-driven digital communications campaigns, measuring impact, acquiring and nurturing prospects, as well as retaining and growing existing customers
• Development and execution of account based marketing campaigns
• Ensure smooth campaign implementation by working with the marketing operations team and data analysts
• Comfortable using tracking and reporting marketing ROI and KPIs. Confident using analytics to understand campaign results and identify optimisation opportunities
• Excellent stakeholder management is essential, as are confident communication skills
• Experience of cross-team collaboration is key. Confident working with cross-functional teams, e.g. sales, in order to align activity, recognize opportunities, and deliver against business objectives
• Occasional travel to industry events
 
Desired Skills and Experience
• Hands-on marketing experience and good understanding of all elements of the marketing mix – ensuring we deliver the right message, in the right tone through the right channel
• Creation of strategic marketing plans, including effective communications approach and mix of marketing channels
• Excellent written and verbal communications, including copywriting skills
• Project management skills – ability to manage multiple projects simultaneously and work around deadlines
• Knowledge on customer buying cycle and strategies and plan activities against each stage of the buying cycle
• Reporting and tracking of marketing ROI and KPIs
• Comfortable working with the sales department and other key stakeholders and teams
• Ability to work collaboratively with global marketing team members
• Experience of technologies such as Eloqua, Wordpress, Salesforce, Tableau, Adobe Analytics
 
Behavioural Skills
• Passionate and enthusiastic about your work, and the difference you can make to a business
• Desire to learn about new markets and products
• Friendly and approachable ambassador for the marketing team
• Proactive team player
• Motivated and results driven
• Highly collaborative
• Curious about what works and how it can be better

 

 

ICIS is a division of Reed Business and a member of RELX Group, the world's leading publisher and information provider.
 
ICIS is the world's largest petrochemical market information provider and has fast-growing energy and fertilizer divisions. Our aim is to give companies in global commodities markets a competitive advantage by delivering trusted pricing data, high-value news, analysis and independent consulting, enabling our customers to make better-informed trading and planning decisions. We have more than 30 years’ experience in providing pricing information, news, analysis and consulting to buyers, sellers and analysts.
 
With a global staff of more than 800, ICIS has employees based in Houston, Washington, New York, London, Montpellier, Düsseldorf, Karlsruhe, Milan, Mumbai, Singapore, Guangzhou, Beijing, Shanghai, Yantai, Tokyo and Perth. Some 350 of ICIS’s staff are journalists engaged in reporting market prices and news, and ICIS is fully committed to upholding the highest journalistic principles of verification, corroboration and authentication.

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