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Marketing Executive - Farmplan - Ross-on-Wye, Herefordshire

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Marketing
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Reed Business Information
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REE00BPS Requisition #

 

 

 

 

 

 

Role: Senior Marketing Executive/Marketing Executive – Farmplan (based in Ross On Wye)
 
Our job in the Farmplan (part of Proagrica) marketing team is to demonstrate how our products and services help our customers feed and fuel the population.  We approach marketing in a way that puts the customer at the heart of what we do. We help inform customers and partners about the benefits of our market-leading products, our values and our approach to a sustainable future in agriculture.
 
We are a friendly and expanding team at the centre of Proagrica.  To succeed here, you'll need to be able to combine creativity with the organisational skills to manage numerous different projects to tight deadlines simultaneously, as well as enjoy working with sales teams, editorial and senior stakeholders. You will need to be an enthusiastic team player, you will be expected to work hard, push the boundaries and take responsibility to delight our customers.
 
The responsibilities of the Senior Marketing Executive/Marketing Executive include:
• management and ownership of the full campaign process, from end to end. Creating, testing, deploying and reviewing marketing campaigns. It is essential that you gain an understanding of the brand, customers and products to deliver maximum ROI
• lead on the execution of our digital and social media strategy and develop these channels to maximise lead generation opportunities and engagement
• work with Marketing team to execute an effective Go to Market strategy for several new and exciting products
• collaborate with Product, Support and Sales teams to create, launch and track performance of product and service offerings in our markets
• develop, manage and execute a content calendar and PR plan. Write and publish engaging content
• stay abreast of marketing and industry trends to drive topics for webinars and campaigns
• create sales-ready tools, including market-facing presentation content and videos to be used by sales to highlight the benefits of our products
• analysis and reporting – tracking all marketing campaigns to evaluate ROI, to optimise and form future plans
• identify and test new and innovative opportunities to support the business strategy and to complement current marketing activity
• ensure brand consistency across all activity

 
If you’re right for this role, you will:
• have a degree or equivalent
• be an energetic and intuitive marketing specialist with exceptional communication skills and a can-do attitude
• demonstrate fine attention to detail – design conscious with a creative flair
• have excellent time management with the ability to prioritise
• be commercially astute marketing professional with the ability to demonstrate structured analysis, reporting and ROI on marketing activity
• enjoy working with a results-driven team and bring new ideas to help the team achieve their goals
• be inquisitive and proactive - showing an appetite to question current processes and look for new opportunities whilst learning and developing new skills
• enjoy success, but not be afraid to fail and learn from it
• be comfortable working daily with different teams, liaising with teams in different locations and be flexible to visit other offices when required

Skills supporting the role:
• experience in integrated marketing campaign management
• a background in B2B marketing
• our ideal candidate will want to own the role, define the funnel strategy, be extremely well organised, a good communicator, comfortable with technology and skilled in marketing
 
About Reed Business Information
Reed Business Information provides information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
 
RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
 
The Benefits
We are asking a lot from our successful candidate. However, the benefits will be significant, as you would expect from a company like us. As well as having the opportunity to spend your working days with some great people
• we’ll pay you a competitive salary
• we’ll contribute generously to your pension and allow you to take off almost 6 weeks’ holiday each year. If it’s not enough, you can buy some days
• use two of your working days to help a charity of your choice receiving full pay
• opportunity to join our Save As You Earn Share Scheme (SAYE)

 The career prospects will be bright for the right person.

 

 

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