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Marketing Executive (contract) - ICIS - Bishopsgate, London

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Marketing
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Reed Business Information
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REE00BJ8 Requisition #
 
 
 
 
 
 
Marketing Executive (contract)
 
We’re looking for a Marketing Executive to join our high performing global ICIS marketing team, where you will be responsible for managing and carrying out regional and global integrated marketing campaigns, creating greater brand awareness, acquiring new business and retaining existing customers.
If you would like grow your career in a dynamic and successful business and be a part of a strong, friendly and multicultural marketing team, leading on exciting projects, then this job is for you.
 
Key Accountabilities / Responsibilities
• Develop, execute and track multi-channel marketing strategies and campaigns
• Inform, connect and inspire audiences with a story telling approach to create compelling messaging and narratives, leveraging data and building credibility for the brand
• Develop content for data-driven digital communications campaigns, measuring impact, acquiring and nurturing prospects, as well as retaining and growing existing customers
• Development and execution of account based marketing campaigns
• Ensure smooth campaign implementation by working with the marketing operations team and data analysts
• Comfortable using tracking and reporting marketing ROI and KPIs. Confident using analytics to understand campaign results and identify optimisation opportunities
• Excellent stakeholder management is essential, as are confident communication skills
• Experience of cross-team collaboration is key. Confident working with cross-functional teams, e.g. sales, in order to align activity, recognize opportunities, and deliver against business objectives
• Occasional travel to industry events
 
Desired Skills and Experience
• Hands-on marketing experience and good understanding of all elements of the marketing mix – ensuring we deliver the right message, in the right tone through the right channel
• Creation of strategic marketing plans, including effective communications approach and mix of marketing channels
• Excellent written and verbal communications, including copywriting skills
• Project management skills – ability to manage multiple projects simultaneously and work around deadlines
• Knowledge on customer buying cycle and strategies and plan activities against each stage of the buying cycle
• Reporting and tracking of marketing ROI and KPIs
• Comfortable working with the sales department and other key stakeholders and teams
• Ability to work collaboratively with global marketing team members
• Experience of technologies such as Eloqua, Wordpress, Salesforce, Tableau, Adobe Analytics
 
Behavioural Skills
• Passionate and enthusiastic about your work, and the difference you can make to a business
• Desire to learn about new markets and products
• Friendly and approachable ambassador for the marketing team
• Proactive team player
• Motivated and results driven
• Highly collaborative
• Curious about what works and how it can be better
 
ICIS is a division of Reed Business and a member of RELX Group, the world's leading publisher and information provider.
 
At Reed Business information (RBI) we provide information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global brands hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI people are driven by an environment focussed on innovation, passion for our products, and collaboration, where working in an agile manner is par for the course. RBI is part of RELX, a leading global provider of data, information and solutions for professional customers.
 
RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
 
RBI General Benefits Package:
RBI pays competitive salaries and has a comprehensive set of benefits.

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