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Marketing Automation Specialist - XpertHR - Surrey

Reed Business Information
REE00BPQ Requisition #


We have a rare opportunity for an ambitious Marketing Automation Specialist to join our global Customer Analytics team, responsible for delivering advance marketing automation processes for XpertHR. We are looking for a hardworking marketing professional with a passion for automating digital marketing campaigns and can demonstrate strong communication skills.
XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 Company Reed Business Information, XpertHR is a global business with offices in the UK, Netherlands and US.
This role offers the chance to join a high-performing, fast-paced and dynamic team, and sits in the global strategic marketing function at the forefront of the XpertHR business. This position will be a great fit for an individual looking to take full ownership of their role to drive business results. This placement provides excellent development opportunities and the chance to work as part of a fantastic global team.


Key Responsibilities
• Use marketing automation technologies (Oracle Eloqua) to deliver and execute multi-step campaigns
• Ensure that Eloqua and the automation campaigns are configured correctly to deliver optimal performance
• Become the central point of contact for our Technology team
• Be the central hub of Eloqua knowledge and expertise for XpertHR
• Work with regional marketing leads and data analysts to maintain and optimize the lead scoring logic and lead lifecycle process to optimize conversions
• Optimising email campaign delivery based on observed customer behaviour
• Develop an effective relationship with global marketing executives and key partner groups, reporting on marketing activities and results
• Support the delivery of campaigns across the digital marketing mix; including email, webinars, automation, etc.
• Lead, develop and document process workflows and standard methodology approaches for automation and marketing operations
• Manage relationships with key external partners
• Develop and maintain marketing technologies and integration with relevant systems
• Proactive problem diagnosis, troubleshooting and resolution
• Review new technologies relevant for B2B and keep company at forefront of digital marketing/marketing automation developments


• Proficient in core Eloqua campaign automation mechanisms including campaign canvas, emails, forms, segmentation, etc.
• Excellent understanding of best practice maintenance and automation processes for Eloqua, including managing stale campaigns and segments
• Be comfortable handling multiple projects in an agile way
• Understanding of Salesforce, data visualization software and/or similar technologies
• Innovative, enthusiastic, can-do problem solver with an ability to challenge the status quo
• A clear and impactful communicator
• Understanding of marketing emails and HTML a plus
• Effective project management
• A relationship builder with excellent partner management and interpersonal skills
• Experience in and/or exposure to lead scoring methodologies
• A real passion for marketing technologies
• Results driven
• Open to travel across the UK, Netherlands and US
• University degree or equivalent


About Reed Business Information
Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.
RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
RBI General Benefits Package:
RBI pays competitive salaries and has a comprehensive set of benefits.

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