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Marketing Associate - XpertHR - NYC

Reed Business Information
REE00BRM Requisition #

Marketing Associate - XpertHR - New York, New York

We have a rare opportunity for an impressive Marketing Associate to join our global marketing team, to support delivery of the acquisition strategy for XpertHR US. We are looking for a talented marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and who can demonstrate impressive communication skills.


XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 Company Reed Business Information, XpertHR is a global business with offices in both the UK, US and NL.



Key day-to-day responsibilities

-          Support delivery of acquisition across key channels; defining and delivering an integrated acquisition strategy for XpertHR US

-          Utilise the full marketing mix including brand, online, including SEO, PPC, third party, social media, events, webinars and PR to plan, develop and implement effective marketing campaigns in line with the customer lifecycle

-          You will work closely with our specialist marketing teams, sales team and award winning editorial team to define and communicate our user proposition

-          Develop an effective relationship with key stakeholder groups, informing them of marketing activities and results

-          Proactively test new and/or improved marketing campaigns within the context of the wider marketing and business strategy

-          Brief and manage media and creative agencies on specific marketing campaigns

-          Copywriting of all advertising and promotional campaigns

-          Track all marketing campaigns using our analytics platform and reports

-          Use campaign results to evaluate ROI, optimize campaigns and formulate future plan

-          Translate marketing results into sales stories for our sales team

Key Skills and Qualifications

-          Proven knowledge and experience of online marketing techniques, including SEO, PPC, email marketing, social media, and display advertising

-          Effective project management and budget management skills

-          Exceptional organisational skills

-          A relationship builder with excellent stakeholder management and communication skills

-          Results driven

-          Strong copywriting and proof reading skills

-          Innovative, enthusiastic, can-do problem solver

-          University degree or equivalent. Marketing qualification will be seen as a bonus

About Reed Business Information:


Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.




RBI General Benefits Package

- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries


RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement

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