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LexisNexis
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LAW0004M Requisition #
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Law360, a LexisNexis company, is a one-stop source for legal news and in-depth analysis, with up-to-the-minute coverage of litigation, regulation, legislation, compliance and enforcement, executive orders, corporate deals, and more across dozens of practice areas, industries, and jurisdictions.

 

Founded in 2004 and acquired by LexisNexis in 2012, Law360 blends cutting-edge technology and journalistic expertise to deliver the intelligence legal and business professionals need. Our subscribers include top law firms, Fortune 1000 companies, and key government agencies across the U.S. and around the globe, and we’re one of the fastest-growing news organizations in the world.

 

We are currently seeking a talented Marketing Assistant to join our Marketing Research & Analysis (MRA) team. The Marketing Assistant is an entry-level team member who contributes to our efforts to discover new prospects, run marketing campaigns, and generate sales leads.

 

The Marketing Assistant is expected to have or quickly develop an understanding of the legal landscape, Law360’s core business-to-business (B2B) market segments, and Law360 as a product. Under direct supervision of the Associate Director, Marketing Services, this position assists with discovering new prospect organizations, qualifying marketing data, running marketing campaigns, and generating sales leads. This includes using a variety of online sources to identify organizations and individuals to target, collecting data to support marketing and sales efforts, and maintaining our marketing database.

 

Basic Responsibilities:

  •       Understand the Law360 business, our research and marketing strategies, and the unique differences between Law360 products
  •       Identify potential (B2B) organizations to become Law360 subscribers
  •       Use online data sources to find and qualify relevant contacts at prospect organizations
  •       Execute email marketing campaigns that target qualified contacts
  •       Maintain and add to marketing database of organizations and contacts to ensure quality, accuracy and completeness
  •       Assist with research, sizing, and analysis of current and potential readership markets
  •       Gather metrics to support MRA team in monitoring the progress and effectiveness of campaigns
  •       Contribute to other lead generation and customer acquisition activities, including partnerships with members of Law360’s sales team

 

 

 

 

 

 

 

 

Required Experience/Skills: 

  •       B.A./B.S. in Marketing, Business, or a related field
  •       Strong working proficiency in commonly used computer applications – including Google Apps and Microsoft Office (particularly Microsoft Excel)
  •       Ability to learn new applications quickly
  •       Extremely high attention to detail and ability to understand and accurately follow detailed research and marketing processes
  •       Strong analytical, problem-solving and critical-thinking skills
  •       Ability to adapt to changing needs based on business and market demands
  •       Strong teamwork and communications skills; be able to speak and listen well, and present information to colleagues in an effective, succinct and efficient manner

 

 

 

 

 

 

 

Preferred Experience/Skills: 

  •       Up to 2 years of Marketing or Market Research experience
  •       Experience with B2B marketing, prospect discovery, and lead generation
  •       Strong project management and organization skills; ability to manage multiple time-sensitive projects
  •       Interest or experience in the legal or media space

 

 

 

 


Law360, published by Portfolio Media Inc., is headquartered in Chelsea, NYC. We offer a casual and flexible work environment, comprehensive benefits (including medical, dental, generous paid time off, 401(k), FSA, tuition reimbursement, and a pre-tax commuter program), and a competitive salary.

Portfolio Media, Inc., is an Equal Opportunity Employer.

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