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Marketing
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Reed Business Information
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REE00BFJ Requisition #

 

If you think you could support EG as a Head of Brand and Product Marketing, we want to hear from you – together, let’s make EG a great place to work.
What’s it all about?


This is an exciting and diverse role within the growing UK marketing team. You will implement data-driven, original and high-quality B2B marketing campaigns promoting EG products and brand whilst applying a rigorous measurement approach.


Reporting to the EG Marketing Director, the role will interact internally within all areas of the UKI business plus other functions such as Strategy & Insight, Corporate Communications, HR, Legal, Senior Leadership and work closely with the marketing team, also based in London. Critically the role will ensure external creative and media agencies deliver excellent work to support marketing objectives, on time and on budget.


This role will focus on two key areas critical to the UKI business:
• Product marketing to support the Data business objectives and driving share in the f2f and online environment
• Brand marketing to drive brand health metrics


The individual must have significant and broad marketing expertise and passion to lead multi-channel media campaigns and creative development, challenging our agencies to do impactful and effective work. An inquisitive mind and determination are required to drive EG’s marketing to the next level of digital and data led capability. A proven track record of stakeholder and agency management and the ability to influence at a senior level is required, as well as the ability to lead others to deliver often against challenging timelines. Tight timelines often require the ability to act decisively and quickly assess pros and cons before making decisions with significant financial impact.


Day To Day responsibilities:
• Support the development of the Brand and Product Marketing strategy for UK via value propositions
• Manage the development, implementation and measurement of multi-channel campaigns that maximise opportunities to leverage social, digital and PR
• Ensure agencies are thoroughly integrated to deliver the optimum results
• Develop strong relationships with internal key stakeholders within Marketing, Product, Comms, Client facing teams, engage and where relevant manage cross functional teams within a matrixed organisation
• Leverage campaign opportunities to drive staff engagement
• Create opportunities for Clients to support EG brand
• Collaborate with product teams to ensure that new propositions translate into compelling marketing
• Manage integrated agency resource to deliver award winning campaigns to meet scorecard objectives
• Support EG’s desire to be a world class data driven marketing brand through looking for opportunities of advancement
• Ensure activities have robust measurement frameworks to inform future decision making

 

Qualifications

What We’re After…
• Educated to degree level or equivalent professional experience
• Extensive knowledge and experience of the UK market and media landscape
• Proven experience in marketing used to delivering multi-channel multi value proposition campaigns to measurable business results
• Complex project management expertise, with the ability to manage multiple projects at one-time
• Ability to provide clarity and strategic direction for key stakeholders
• Proven senior stakeholder and matrix management experience
• Ability to manage multiple programs and clients simultaneously
• Ability to collaborate and work effectively across functional areas to influence and achieve consensus on goals and objectives
• Strong planning, organisational and problem solving skills
• Excellent interpersonal and relationship skills
• Proven ability to manage and lead cross-functional teams toward common goals
• Self-starter; decisive and collaborative
• Excellent consulting, writing, presentation and communication skills
• Adept at using data from multiple sources to build investment/business cases to prove how marketing strategies drive the business
• Good cultural understanding and sensitivity
• A digital native who navigates the digital landscape with flair


How Factors
• Think boldly and explore transformational ideas
• Remain objective and calm despite criticism and set-backs
• Team oriented ability to motivate and work well with diverse, cross-functional teams
• Confident leadership qualities, able to be decisive and drive forward in complex situations
• Flexible and resilient
• A “can do” positive attitude, combining a solutions oriented mind set with a highly collaborative approach


Think you have what it takes?


If you are interested in a career that will challenge and inspire you – we’d love to hear from you!

About Reed Business Information
 
Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
http://www.reedbusiness.com
 
RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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