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Head of Digital Marketing - Cirium - Portland, OR preferred

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Marketing
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Reed Business Information
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REE00AY4 Requisition #

 


Head of Digital Marketing - Cirium - Portland, OR or Home-Based

(Formally the FlightGlobal, Data & Analytics division)

 

Cirium employs a team of over 400 technologists, analysts, data scientists and market experts in the UK, US, Europe, Middle East, India and Asia-Pacific. In 1909 we were the first to record the earliest days of flight and now in 2019, as Cirium, we are uniquely positioned to reshape the wider travel industry with smart data and advanced analytics solutions. Our people are at the centre of who we are. Whatever your background you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes.

We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace. We are a flexible employer and happy to accommodate different working solutions for the right talent.

Cirium analyzes the huge volume of data generated from the millions of flights a year to help keep the travel industry in motion:

  • Over 36 million passenger itineraries are processed each year to alert corporate travel companies, travel agencies and airlines, so that travelers stay up-to-date with flight status and airlines minimize disruption
  • Over US$300 billion worth of airline tickets are analyzed for market insights
  • Over 35 million airline flights are tracked per month covering over 97% of scheduled flights worldwide and more than 90% of commercial aircraft in service so that engine OEMs can keep track of the per hour use of their engines
  • US$5.3 trillion worth of aircraft assets are valued by Cirium each year, as part of strategy and pricing partnerships with the world’s top 50 lessors and tier one investment banks

Cirium has 11 offices in the UK, North America, Singapore, China, Japan and Hong Kong and we celebrate our global diversity through events and networks throughout the year

 

Cirium is part of RBI, which is part of RELX, a FTSE 100 traded company (which was just named by Forbes as one of the world’s most innovative companies)

Our benefits stand out (they even include two days a year for you to dedicate to the charitable activity of your choice)

 

Cirium and RBI are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology

 

Job Purpose:


Head of Digital Marketing reports to the Head of Brand and Creative.

 

·       To take the lead in developing successful, long-term digital marketing strategies for our company worldwide.

·       As a Head of Digital marketing, you should have in-depth marketing experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all digital marketing channels. You should also provide forward-thinking ideas to build and maintain a strong company web presence.

·       Ultimately, you should be able to drive all digital marketing efforts to achieve our business objectives.

 

Key Accountabilities/Responsibilities:

 

·       Build our digital marketing roadmap

·       Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency

·       Measure ROI and KPIs and prepare budget

·       Help develop specific campaigns to create and maintain high levels of customer interaction

·       Oversee our social media accounts

·       Manage and improve online content, considering SEO, Google and Adobe Analytics

·       Forecast sales performance trends and act proactively to increase our market segment

·       Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies

·       Monitor competition and provide ideas to stand out

·       Stay up-to-date with digital technology developments

 

Key Skills Required

·       Proven work experience as a Digital marketing director

·       Demonstrable experience in designing and implementing successful digital marketing campaigns

·       Strong understanding of how all current digital marketing channels function

·       Solid knowledge of online marketing tools and best practices

·       Hands on experience with SEO/SEM, Google Analytics and CRM software

·       Deep knowledge of web design

·       Excellent analytical and project management skills

·       Strong team management and communication (written and verbal) skills

·      BSc degree in Marketing, Digital technologies or relevant field

    

Experience Required:

 

  • Bachelors degree in Marketing or equivalent.
  • 10+ years of direct marketing experience in software/solutions/information technology
  • Experience in the airline/aerospace/travel sector would be a great benefit
  • Successful launch and management of global marketing campaigns

Work Location:

The ideal candidate will work out of the Portland, OR office, but for the right candidate, we will consider a remote/home-based location.

 


About Reed Business Information

 

 

Cirium is a part of Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

http://www.reedbusiness.com

 

RBI General Benefits Package


- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries

 

 

RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement


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