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Director of Customer Strategy - Cirium - London

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Marketing
💼
Reed Business Information
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REE00AZZ Requisition #

 

 

 Director of Customer Strategy
 

Cirium
(Fomally the FlightGlobal, Data & Analytics division)
 
At Cirium we are proud of our heritage, since 1909, and proud of the future business we are building together. Our people are at the centre of who we are. Whatever your background you are welcome. We are looking for talented and dynamic team players who focus on delivering successful outcomes.
We are a business where three out of our seven leaders are women, over 20 languages are spoken, where some leaders have grey hair and some have purple. Where our sales teams take time out to support local schools and our product teams champion local women back into the workplace.


Some things you might not know about Cirium:
• Cirium supplies data to market leading aviation and aerospace companies you use every day – our data powers the aviation industry and supports seamless travel for millions worldwide
• Cirium has 10 offices worldwide and we celebrate our global diversity through events and networks throughout the year
• A strategic partner of IATA, the association of world airlines, we have also been recognised as the Aircraft Appraiser of the Year, an Aviation 100 Award, five times in the last six years
• One of our offices is on a runway and we have our own pub, The Goose
• Cirium is part of RBI, which is part of RELX, a FTSE 100 traded company (which was just named by Forbes as one of the world’s most innovative companies)
• Our benefits stand out (they even include two days a year for you to dedicate to the charitable activity of your choice)
• Cirium and RBI are founding members of the Tech Talent Charter, committed to increasing the ratio of women and under-represented groups working in technology


Job Purpose:
The Director of Customer Strategy reports to the CMO.  The purpose is to lead the organization to revenue growth through a holistic understanding of the key markets, audiences and opportunities. Build a strategy around the customer view of the products and services. Work with the Product Team to ensure successful entry, development and positioning of the portfolio in target markets.

Key Accountabilities/Responsibilities:

• Define the global market landscape and opportunities to grow penetration
• Collaborate with Product & Sales on the go-to-market approach for the portfolio and communicate across the organization, monitor and revise as required
• Develop deep understanding of the buying audience; drive an audience centric marketing approach centred around buyers needs
• Understand the current and future portfolio of solutions and oversee the delivery of marketing activities that drives interest and sales revenues
• Define the strategy for increased penetration and share of customer spend
• Inspire, coach and manage the global strategic marketing team to deliver
• Prioritize opportunities & own the roadmap of portfolio marketing activities
• Define and deliver a digital strategy that supports customers’ and marketing goals
• Partner with product and sales leaders to deliver programs that drive customer on-boarding, up/cross-sell and retention
• Forecast, measure and analyze impact of programs on sales and customer satisfaction
• Create annual and quarterly objectives, KPIs and metrics that align with business goals and measure impact & effectiveness of marketing
• Serve as a market-facing subject matter expert (SME) for the product portfolio
• Works closely with Marketing Ops and across functional groups to explore new technology integrations that better the customer experience while exposing more of the customer journey


Key Skills Required
• Leading and motivating a successful marketing team
• Subject/sector expertise
• Ability to gather and assess customer & market insight & make recommendations
• Ability to link product launches with organisational campaign themes and goals
• Ability to create strong, differentiated value propositions
• Develop strategies and deliver revenue-generating go to market global marketing programs
• Digital marketing: including building and optimizing customer journeys
• Marketing B2B subscription with complex buying/selling processes
• Maximizing value from available marketing budget, resources and opportunities
• Working effectively across global teams
• Making data driven decisions and managing performance against KPIs
• Ability to navigate culture and politics across multiple functions
• Drive change
• Organized & great time management skills
• Energetic, open, collaborative, flexible, positive
• Outstanding written & verbal communicator
• Inquisitive and analytical
• Commercially driven   

 

Experience Required:
• Bachelor’s degree in Marketing. An MBA would be a plus.
• Measurable performance and track record in taking products to a global market
• Lead a team of 8+ in a marketing function
• Demonstrable direct marketing experience in software/solutions/information technology sectors
• Experience in the airline/aerospace/travel sector would be a great benefit


About Reed Business Information

Cirium is a part of Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
http://www.reedbusiness.com

 

RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

 

RBI General Benefits Package:

 

RBI pays competitive salaries and has a comprehensive set of benefits.

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