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Digital Marketing Executive - XpertHR - Sutton

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Marketing
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Reed Business Information
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REE00A8J Requisition #


We have a rare opportunity for an ambitious Marketing Executive to join our global marketing team, responsible for delivering an effective campaign strategy for XpertHR. We are looking for a hardworking marketing professional with an aptitude and passion for the ever evolving digital marketing landscape and who possesses ambitious digital marketing expertise and can demonstrate strong communication skills.

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A division of FTSE 100 Company Reed Business Information, XpertHR is a global business with offices in the UK, Netherlands and US.

Key Responsibilities
Work in collaboration with global marketing executives, data and system specialists and analysts to develop and implement effective multi-channel marketing campaigns in line with the customer lifecycle
Support the delivery of campaigns across the digital marketing mix; including email, webinars, search, display, automation, etc. actively testing new and/or improved marketing approaches within the context of the wider marketing and business strategy
Thorough understanding of the competitive and customer landscape, designing marketing campaigns that satisfy the requirements of our audience and deliver maximum return on investment
Use marketing automation technologies (Eloqua, Adobe Target ) to deliver multi-step campaigns
Build and optimise forms and landing pages to maximise campaign results 
Support operational execution for global webinars, utilising ReadyTalk technology 
Own and support the execution of global newsletters; optimising for engagement, conversion and return on investment
Design, test and building of content for email campaigns, copywriting and proofing of all emails
Working in conjunction with the data and systems specialist, build and extract accurate target lists from the marketing database
Lead, develop & document process workflows and standard methodology approaches
Map out the flow/customer journey’s for automated programs as well as for onsite segmentation and testing
Deliver reporting and insight that accurately assesses the delivery and performance of each campaign
Develop an effective relationship with global acquisition marketing execs and key partner groups, informing them of marketing activities and results
Assist in development and investigation of new opportunities for email functionality, using the Digital Platforms CoE for their expertise
Lead prioritisation, backlogs, roadmaps & communications to the regional brand teams
Support brand specific delivery across key platforms, including but not limited to, SpredFast/LookBooks/ExactTarget/Wrike/Adobe Target/ReadyTalk 
Support all user training needs across platforms (ExactTarget/Spredfast/Wrike/ /Adobe Target/ /Wordpress)

Experience/Knowledge/Skills: 
Validated knowledge and experience of online marketing techniques with real focus on email campaign execution
Be comfortable handling multiple projects in an agile way 
Experience of Dreamweaver, Salesforce.com, Eloqua and/or similar technologies
Effective project management and budget management skills
Extraordinary organisational skills
A relationship builder with excellent partner management and interpersonal skills
Results driven
Strong copywriting and proof reading skills 
Innovative, enthusiastic, can-do problem solver
Open to travel across the UK, Netherlands and US
University degree or equivalent. Marketing qualification will be seen as a bonus.
About Reed Business Information

Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day. RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

http://www.reedbusiness.com

RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
RBI General Benefits Package:
RBI pays competitive salaries and has a comprehensive set of benefits.

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