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Data Specialist - Proagrica - Sutton

📁
Data Research & Analytics
💼
Reed Business Information
📅
REE00A93 Requisition #


At Proagrica, we deliver products and services that connect and empower industry participants to address their key needs around trading, productivity and compliance. We have created farm and enterprise-focused solutions for a global community of connected businesses.



We’re looking for a Data Specialist responsible for executing the business’ marketing data strategy from audience acquisition and definitions through data quality to segmentation strategies. Delivering strategic and tactical planning, and with a hands-on approach, the data specialist has a deep understanding of the brand’s customer data, data landscape and data processes; in short, they are the expert on customer data for Proagrica.


Job Purpose:


You will be responsible for executing a marketing data strategy that underpins regional and global marketing goals and focusses on audience data acquisition and enhancement, data quality improvement, segmentation tactics and other data-centric opportunities. You will work with key roles in Marketing, Sales and Product to implement a robust and consistent customer data taxonomy



Key Responsibilities:


Define and execute Proagrica’s data strategy, working closely with analysts to identify the best data to support accurate, robust data models


Identify and evaluate sources of third-party data that could build upon and enrich our existing customer data assets; partnering with the Data & Analytics CoE to ensure compliance and data standards are met


Adopt best practice and standard frameworks to manage audience acquisition and external resources


Report progress on, and developments to, the marketing data strategy on a regular basis to the wider marketing organisation within Proagrica


Become the Proagrica customer data expert; have a detailed understanding of the data landscape, systems that house our customer data and the processes by which data is created and/or updated


Be proactive in keeping aware of new developments


 

Experience/Knowledge/Skills:


Essential

Previous experience in a marketing data solutions/CRM data focussed role, ideally in a business-to-business or agency environment

An analytical mind-set

Experience of Salesforce.com, Eloqua and/or similar technologies

Data manipulation


Strong grasp of conceptual marketing systems landscapes

Experience of developing marketing or other business-focussed data strategies

Understanding of marketing approaches for different business models – lead generation, subscriptions, ABM.

Strong stakeholder management

A technical aptitude, with a business solution focus

Documentation drafting and communication skills

Ability to adjust communication style for technical and non-technical audiences

Strong investigative and problem-solving skills

Ability to interact with technical teams (e.g. developers, DBAs, business analysts, etc.)

Possesses a resilient personality and reacts well under pressure

Desirable


Knowledge and understanding of data manipulation, visualisation and analysis tools (e.g. SAS, SQL, SPSS, Faststats, Tableau)



About Reed Business Information



Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


http://www.reedbusiness.com


 

RBI is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


RBI General Benefits Package:

 

RBI pays competitive salaries and has a comprehensive set of benefits. 



 


 

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