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Customer Strategy Analyst - ICIS - Holborn, London

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Marketing
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Reed Business Information
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REE00A46 Requisition #

 

 

The Department:

 

ICIS, part of RBI is a world-leading market intelligence provider for the petrochemical and energy markets. You will be working in ICIS Marketing department & reporting to Head of Product Marketing & Customer Analytics.

 

Job Purpose:

We are looking for an enthusiastic, analytical and creative problem solver to join ICIS Marketing & Customer Analytics team.  Your job is to discover, research & analyse customer, market and competitor information to help ICIS teams to make data driven decisions. This could range from how customers wish to consume ICIS data, to which markets have weak competitor penetration or positioning and where ICIS needs to improve its customer offering. You will connect and interpret data and insights to deeper understand ICIS customers and marketplace.

 

Key Responsibilities:

ICIS Customer Strategy & Journey Analysis 

• Undertake analysis of customer and prospect journeys to gain better understanding of the customer & prospect base, discover key pinch-points where to drive sales and retention, customer advocates and references
• Model customer performance & product usage to provide diagnostic analyses to explain trends and patterns amongst the customer base
• Deliver regular customer reports to track key purchase behaviour indicators (acquisitions, buying behaviour, churn levels, product category spread etc.) and analyse data to identify key business opportunities, customer segments, behavioural indicators, trends that can be affected to improve sales, ensuring that learnings are communicated throughout the business where relevant
• Leading impactful cross-functional projects with a view to positively influencing strategic engagements with both internal and external stakeholders.


ICIS Competitor and Market Analysis

• Review, recommend and implement Competitive insight gathering into existing workflows such as NPS, customer communications and events with practical and scalable solutions
• Identify competitor and market trends, patterns and their impact on ICIS business performance, both short and long term.

 

Key Skills Required:

• Data handling and visualisation: Ability to manage large amounts or complicated data and transform it into a more usable format that can be easily analysed
• Analytical and critical thinking: Comfortable with numbers and uses facts, figures, statistics, patterns to see through the data and analyse them together to draw conclusions or spot trends that can bring opportunities or risks to the business
• Data manipulation and technical skills: able to write scripts (SQL), create workflows from various sources or multiple database and transform the data to be able to draw insight from it, advanced analytics techniques (e.g. linear / logistic regression, clustering, factor analysis)
• Communication & Stakeholder management skills: Able to present findings, or translate the data into an understandable document. Can communicate complex ideas
• Preferable Knowledge/experience of Adobe Analytics, Tableau, Alteryx
• Bachelor’s degree in a relevant field e.g. Business, Finance, Economics, Computer Science, Mathematics, Operational Research, or Statistics.


About ICIS, Reed Business Information

ICIS is the world's largest petrochemical market information provider with divisions spanning energy and fertilizers. Our aim is to give companies in global commodities markets a competitive advantage by delivering valuable information and analytics tools which enable our customers to identify and react to opportunities in markets which are constantly evolving. We have more than 30 years’ experience in providing pricing intelligence and news, forecast data, market analytics and independent consulting to buyers, sellers and analysts.
With a global staff of more than 600, ICIS has employees based in London, Houston, New York, Singapore, Dubai, Shanghai, Guangzhou, Beijing, Mumbai, Tokyo, Karlsruhe, and Milan. ICIS’ team of journalists is engaged in reporting market prices and news, and ICIS is fully committed to upholding the highest journalistic principles of verification, corroboration and authentication. ICIS has a compliance framework that along with its methodologies and business processes adheres to the requirements of the IOSCO PRA Principles.
ICIS is a division of Reed Business Information, part of RELX Group, a global provider of information and analytics.
RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.


 

 

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