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Brand Manager - ReedPop Lifestyle Group

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Marketing
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Reed Exhibitions
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REE00BWM Requisition #

ABOUT REEDPOP:
ReedPOP is the largest producer of pop culture events in the world. We build fun on a daily basis and deliver once-in-a lifetime experiences for fans around the globe. ReedPOP is built upon a “fan first” philosophy, a culture of creativity and an office environment that is open and collaborative. We are a kind-hearted, hard-working, fun-loving group of folks who never take ourselves too seriously. Ask us what the best parts about working at ReedPOP are and we’ll quickly answer “our people and the fans.” We are a boutique team with all the resources of a large global organization which provides us with the freedom to build fun new businesses and connect fans through the passions they share. Our customers include Marvel, DC Entertainment, Penguin Random House, Lucasfilm, Simon & Schuster, Funko, Nintendo, Image Comics,Disney, Harper Collins, Samsung, Adidas, Puma, Reebok, Champion, Zappos, Lush Cosmetics, Samsung and millions of fans from all over the planet. We are constantly hard at work, making things happen and always trying to deliver more
than what is expected of us.


WORKING FOR REEDPOP:
ReedPOP wants individuals who demonstrate initiative, an inquisitive mind, an entrepreneurial spirit, a creative vision, an obsession with making things better, a passion for solving puzzles, the humility to laugh at yourself, the willingness to ask for help when you’re over your head (you will be), the ability to deal (healthily) with multiple projects, tight deadlines and demanding partners. We work how we live and we apply our passion for pop culture to every aspect of what we do. We want someone who can’t help but wake up at 3 AM thinking about improving the experience for our fans. Our culture is creative, fun, supportive, open without exception, and as with all positions at ReedPOP, the focus is on fans first, regardless of if they’re in a three-piece suit or walking around with a four-foot sword made out of cardboard. At ReedPOP, we’ve found that positive, genuine, good-hearted people make great co-workers, so that’s the type of person we hire. Bring us your creativity, personality, customer focus and enthusiasm for pop culture – we can’t wait to meet you!


WHAT’S COOL ABOUT THIS JOB:
The ReedPOP Lifestyle group is where fashion, music, fitness and entertainment converge within a portfolio of one of a kind consumer festivals - ComplexCon, POPSUGAR Playground and Star Wars Celebration. The Brand Marketing Lead is responsible for the creation and execution of the overall marketing and publicity plans in order to create awareness in the market and drive attendance for the shows. Ideal candidates must be passionate marketers with a true love for brand storytelling and building lifelong connections with an audience. You’ll have the opportunity to build marketing plans that cover traditional, new media, guerilla and ‘word of mouth’ marketing for our highly passionate audiences. You will also lead design and production across a variety of projects including advertisements, posters, logos, event signage, infographics and much more. We are looking for someone that will understand the lifestyles that are represented by our media partners (Complex Media, POPSUGAR, Lucasfilm) and embrace their fans of all ages. What could be cooler than that?


BRING YOUR PASSION AND EXPERTISE:
• Lead the vision and plan for the marketing, brand identity and on site experience for ComplexCon, POPSUGAR
Playground and Star Wars Celebration
• Development, implementation and execution of a comprehensive social media and content plan for attendee acquisition
• Manage mobile app development, updates and marketing
• Manage digital marketing asset creation, delivery and strategy
• Responsible for writing, designing and deploying weekly newsletters
• Regularly update copy, images and announcements on the event websites
• Maintain, update and monitor the event social media accounts on a daily basis
• Create and edit compelling video and photographic content that will be showcased on our social channels and websites
• Collaborate daily with event media partners
• Conduct focus groups and meet ups to better understand our customers and fans
• Develop marketing partnerships in the local market and surround markets in order to drive awareness and ticket sales
• Create and cultivate a “one team” approach through collaboration with event management, sales, operations and
talent/content
• Proactively seek out the newest trends in communication vehicles (Mobile Apps, Social Media, Digital Media, etc.) and recommend how to incorporate the latest trends successfully into our marketing plans
• Ensure all messaging and imagery represents our portfolio of shows and ReedPOP positively and authentically
• Create, negotiate and execute a full media plan with current partners and research new partners
• Assist in the development and management of PR/press campaigns
• Develop onsite brand experiences that are immersive and visually stunning for our fans and partners
• Collaborate with outside agency partners as needed
• Track status, progress and ROI of all marketing campaigns
• Maintain an eye for detail and quality on projects big and small, while communicating with the team to meet deadlines
• Manage relationships with event partners
• Mentor brand coordinators and assist them when needed


THE REQUIREMENTS:
• College degree in Marketing or equivalent experience
• Minimum of 5+ years marketing consumer products, event marketing, media marketing or relevant and related experience required
• Must be comfortable building marketing plans for prospective audiences with strong experience in digital marketing, customer insights, social platforms, brand positioning and marketing analytics
• Strong copy writing skills are required
• Excellent communication and interpersonal skills
• Professional level knowledge of Microsoft Excel, Word, and PowerPoint
• Proficient in Adobe Creative Suite: InDesign, Illustrator and Photoshop
• Strong understanding of all social media platforms, including but not limited to YouTube, Instagram, Pinterest, Facebook and Twitter – both as a marketer and as a user
• Highly organized, detail oriented & proactive with a strong ownership sensibility
• Must be comfortable with ambiguity and always willing to take the initiative to create something new
• You must be resourceful and willing to find creative solutions that will help you achieve your goals
• We want a social and empathetic person that will truly care about our audiences and live for making them happy as often as possible
• You should be team-oriented and collaborative with the ability to manage relationships with internal and external partners
• You should be a happy, optimistic person that enjoys seeing the big picture while striving to create a great future for our brands
• Must be flexible and able to adjust within a fast-paced work environment with unpredictable deadlines and schedules
• Ability to multi-task, shift priorities and focus on finding solutions
• You should be flexible in your viewpoints, always looking for the best ideas and ready to be an advocate for ideas other than your own
• Must be a humble person that is secure enough in yourself to be able to ask for help, say “I don’t know” and always learn from your mistakes
• A true passion for pop culture and our fans
• Some domestic and possibly international travel is required. Approximately 6-8 trips annually

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