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Head of Brand, Content and PR Marketing

📁
Marketing
💼
LexisNexis
📅
LEX00K9A Requisition #

Head of Brand, Content and PR Marketing

LexisNexis UK

Farringdon, London


Within the Go To Market Marketing group, the Head of Brand, Content and PR Marketing takes a strategic approach to leading global marketing planning and contributing to the segment strategy with the objective of driving long-term development and adoption across markets. 


The role owns and manages the LNUK brand, content and comms marketing strategy in order to deliver:

  • The overall positioning of LNUK in the market

  • Drive forward  the thought-leadership / insight agenda for LexisNexis UK, working with stakeholders across the business to position LexisNexis in key areas including innovation and technology in the legal industry, the impact of change on the legal industry and lawyers and the rule of law

  • To drive forward consistent messaging and positioning

  • Be a Brand guardian (monitor, analyse, support and correct where guidelines are not being followed/implemented correctly) – champion branding and driving best practice

  • Execute brand plans that maximise brand equity, revenue and profit - develop brand performance analytics if budget allows

 

The role will manage a team of two content marketing specialists and works closely with the Product, Segment Marketing teams as well as the global and regional sales teams, and the global brand teams. 


This role reports into the Director of Marketing.


Key accountabilities and responsibilities:


Planning and Execution 

  • Be responsible for putting the execution plan  together for the UK brand, content and comms strategy that drives commercial success and relevance in the market.

  • Responsible for the execution of this plan on time and to budget working with internal and external stakeholders.

 

Content / Thought Leadership

  • Deliver Thought leadership insight led communications internally and externally working with the relevant stakeholders

  • Ensure LexisNexis positioned as authoritative market leader throughout.

  • Develop and maintain strategic content and publicity partnerships

  • Develop and implement brand campaigns across all media channels that drive our voice and authority in the market.


PR / Risk Management

  • Build and execute an amplification strategy - media relations – profiling – PR – build relationships and develop stories to raise the profile and reputation – align comms to commercial objectives

  • Provide ongoing strategic counsel relating to media, reputation and external environment

  • Develop and manage implementation of issues management /crisis plan to minimise reputational risk

  • Secure placement of thought Leadership articles, by-lined articles and positive sentiment coverage in nationals and key industry titles

 

Brand Management

  • Tracking brand performance and sentiment

  • Project management of any rebranding exercise

  • Operational execution of brand guidelines

  • Be a key point of contact within the business in terms of brand management / decisions


Career Experience:
  • Sound experience in brand and/or PR role for B2B software/services company
  • Ability to collaborate and work cross-functionally within a matrix organisation
  • Track record of executional delivery - leading projects that drive growth
  • Manage branding and PR activity to maximise messaging and thought leadership amplification and engagement with the market and Marketing activity
  • Ensure stakeholders are fully and regularly informed of Brand and PR opportunities and activities within the Brand Plan
  • Ensure Brand Plan and output is always aligned with the agreed GTM Marketing Messaging plan and commercial deliverables
  • Demonstrable ability to join the dots
  • Understands the upstream and downstream implications of his/her work. Tracks and shares external trends, best practices or ideas.
  • Develop a powerful and consistent social media tone of voice and personality for the organisation
  • Build and maintain a comprehensive understanding of the LN Business, Brand, Product and Segment strategies and how they align
  • Understand and apply core messaging across content creation
  • Strong communication, time and project management skills

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