🌎
This job posting isn't available in all website languages

Marketing Manager, Digital and Email Marketing (Dayton, OH / Raleigh, NC)

📁
Marketing
💼
LexisNexis
📅
LEX00KLT Requisition #
The Marketing Manager, Digital and Email Marketing role will develop digital marketing plans specific to a segment of our industries, while building and optimizing best-in-class Email Nurture programs. Our ideal candidate has experience generating demand across multiple digital channels to meet or exceed new business goals. Our goal is to find a dynamic Marketer who has a growth mindset and is 100% data-driven. If you love launching and optimizing digital programs to hit revenue goals, you are a fit for this role! The Marketing Manager, Digital and Email Marketing role is an individual contributor on the Nexis Solutions Marketing Team, reporting to the Director, U.S. Marketing.
Primary Responsibilities
Generate Demand:
  • Develop plans and drive implementation of digital marketing programs that support new business growth.
  • End-to-end ownership of an industry segment's "run the business" Marketing plan including planning and optimizing digital tactics that drive business outcomes.  
  • Responsible for amplifying content across Marketing channels, including Email Nurture, Search, SEO, Social, Partnerships, Webinars, and Paid Media. 
  • Manage program execution and proactively monitor progress to deliver on monthly targets and annual revenue goals.
  • Implement a test and learn program and make go-forward recommendations.
  • Collaborate with internal teams to create landing pages and optimize user experience 
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Manage budget and ensure achieving positive ROI across the Marketing plan.
  • Collaborate with agencies and other vendor partners 
Build and Optimize a Best-in-Class Email Nurture Program:
  • Develop and implement U.S. Marketing Email Nurture programs throughout the entire customer life cycle with the goal to accelerate existing pipeline.
  • Partner with Nexis Solutions Marketing Managers to develop email content strategy aligned with segment-specific personas, themes, and/or buying journey.
  • Identify trends and optimize content based on email and landing page insights.
  • Track and report email campaign performance and recommend optimizations.
  • Develop cross-segment behavior-based lead scoring.
  • Execute lead routing process from Marketing Automation System (Pardot) to CRM. 
  • Build Nexis Solutions Email Marketing best practices leveraging industry benchmarks and historic Nexis Solutions email performance.
 
Who you will partner with...
  • Analytics Team: partner to clearly understand performance, analyze trends, business results and use this data to develop new actions to improve results.
  • Segment Marketing Team: collaborate to further integrate messaging across channels and keep a pulse on industry trends and personas.
  • Research Sales Team: partner to ensure Marketing is providing innovative, revenue-generating programs that achieve Marketing and Sales goals. 
  • Paid Search Manager: partner to launch and optimize search campaigns.
 
Knowledge and Skills
  • 3-5 years relevant marketing experience creating and executing digital marketing plans to generate demand.
  • 3-5 years relevant marketing experience creating and executing email nurture campaigns to accelerate pipeline.
  • Experience partnering with agencies, developing media strategy and insight-based advertising.
  • Experience in building integrated programs across paid and owned channels.
  • Demonstrates ability to effectively partner with cross-functional teams.
  • Ability to manage and prioritize multiple projects simultaneously and to deliver strong results.
  • Ability to work independently and within a collaborative team environment using sound judgment in decision-making.
  • Pardot, Asana, Adobe Suite, Moz, Google Analytics, and Bing Webmaster experience a plus!
  • Bachelor’s degree in advertising, communications, marketing, a related field and/or equivalent education required.

Previous Job Searches

Activity Feed

102925
Job shares through LexisNexis, a division of RELX Inc.
Someone referred a link. 8 minutes ago
Someone applied to the Software Engineer I - Georgia/Minnesota CLS position. 13 minutes ago
Someone applied to the Solutions Consultant West Commercial position. 13 minutes ago
Someone applied to the Scientific Editor – Cell position as a result of a referral. 13 minutes ago

Similar Listings

LexisNexis

Dayton, Ohio, United States

📁 Marketing

Requisition #: LEX00KP5

LexisNexis

Dayton, Ohio, United States

📁 Marketing

Requisition #: LEX00KTF

LexisNexis

Dayton, Ohio, United States

📁 Marketing

Requisition #: LEX00KLI