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Director, Marketing

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General Management
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LexisNexis
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LN 002NP Requisition #

This position is responsible for managing a team of marketing professionals in a segment-based matrix organization to develop and implement the marketing, brand, and digital initiatives focusing primarily on revenue-generating programs.

 

      As the Director of Marketing your key roles and responsibilities will include:

  • Act as a motivating change agent to reposition Marketing within the organization into a digital first, metric-driven marketing function
  • Develop a corporate marketing strategy for brand and product marketing linked to financial targets, focused on accelerated demand generation for LNC products and services  
  • Support the segment leaders in the development of their segment specific marketing strategies and ensure alignment with the overall brand and corporate market strategy
  • Lead the executive reporting and marketing analytics functions across all segments
  • Build a creative thought leadership program to position LNC as a trusted partner in the Canadian legal market
  • Optimize the execution of digital marketing initiatives to optimize lead generation
  • Drive continuous improvement across the department by focusing on efficiencies and higher-value activities
  • Work closely with key stakeholders, including Sales, Product, Strategy and Content
  • Where appropriate, closely track, performance manage, refresh and upgrade talent to re-energize and unlock the full potential of the department

Basic Qualifications

  • A university degree in Business, Marketing or a related field
  • A minimum of 5 years' experience in B2B recurring revenue (subscription based) business, preferably the legal, content, media or SaaS industry
  • Ability to work within a matrix organization while directly managing 5-10 direct reports

What we are looking for in you:

·         Data-driven, analytically rigorous, business-minded and creative

  • Ability to think strategically and act tactically to achieve desired results
  • Ability to focus on customer needs in every aspect of marketing communications
  • Strong digital marketing experience
  • Excellent time management, project management, planning, and organizational skills
  • Exceptional communication, interpersonal, presentation and leadership skills, with the ability to form strong working relationships and influence others

Competitive salary plus comprehensive benefits package to include:

·         Medical/Dental/Vision

·         Pension Plan

·         Employee Assistance Program

·         Paid Vacation Days

·         Paid Personal Leave Days

·         Paid Stat Holidays

·         Two Paid Volunteer Days

·         Summer Hours


LexisNexis® is a leading global provider of content-enabled workflow solutions designed specifically for professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. LexisNexis originally pioneered online information with its Lexis® and Nexis® services. A member of Reed Elsevier [NYSE: ENL; NYSE: RUK], LexisNexis serves customers in more than 100 countries with 18,000 employees worldwide.

 

In Canada, LexisNexis serves professionals in law firms, corporations, government and academic institutions, providing them with total solutions that serve professionals’ changing needs and help them achieve excellence.

 

LexisNexis Canada Inc. is committed to employment equity and encourages applications from aboriginal persons, persons with disabilities, members of visible minority groups and women.

 



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