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Digital Marketing Specialist

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Marketing
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LexisNexis
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RE 0063H Requisition #

Every day, LexisNexis produces and provides industry-leading legal content to more than five million professionals across 100 countries in the legal, corporate, government, accounting, academic and law enforcement markets. Today, with our cutting-edge, high-speed and easily accessible information solutions, you can be the difference that will uphold the law across borders as the world and technology evolves.

 

Our energetic and agile Marketing team has embarked on an exciting journey of change to incorporate the newest in marketing and communications technologies.

 

The Digital Marketing Specialist will work closely with the Digital Marketing & eCommerce Manager to manage LexisNexis online channels (Websites and eStores) and will help grow online presence and revenue, delivering our key messages across all products/solutions to target audiences to achieve our business goals.

 

This role will drive SEO and SEM strategies to reach target audiences, improve web traffic, monitor website performance and produce reports to assess our engagement and inform new strategies.  Working closely with the Digital, Marketing and Product Teams, agency partners and vendors to implement initiatives, as well as working with the web-design and content team to brief, implement and manage digital marketing initiatives across online channels.


To be considered for this role you will need:

 
  • Degree qualified in Marketing, Communication, Business or related discipline
  • 3+ years’ experience in a digital marketing role, preferably B2B
  • Record of accomplishment in delivering successful online campaigns, including planning, briefing, optimising, reporting
  • An understanding and experience of digital marketing across key channels including paid search, SEO, display, media and social
  • Understanding of CMS Platforms and managing website ecosystems
  • Understanding of optimisation and multivariate testing techniques (CRO)
  • Experience working with Social Media and Programmatic ad-buying platforms and agencies
  • Analytical skills for interpreting research, reports and analytics and using reporting platforms
  • A solid understanding of best practices including Google Analytics, Google Webmaster tools and link building techniques
  • A passion for staying on top of the latest digital trends
 

Every day at LexisNexis, you will work with highly creative minds to explore impossibilities, inspire innovation and lead the way 21st century legal content is produced, disseminated and utilised. You have the power to empower those in need and truly make a difference to the lives of people all around the world.

 

Today, you are the difference to how you look at your career. Make it happen.

 


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