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Digital Marketing Specialist

📁
Marketing
💼
LexisNexis
📅
LEX00L2C Requisition #

“Our people are our greatest asset.”

At LexisNexis, we believe that people are the heart of our organization. That’s why a career at LexisNexis provides much more than simple pay and benefits. We’re dedicated to strengthening individuals, solving complex problems, and helping people develop careers that are meaningful to them.

The Role:

The Digital Marketing Specialist will contribute to the creation, execution, and management of digital marketing programs for the US and several global teams. These programs include PPC, SEO, website and landing page A/B testing, and email campaigns - all driven by Analytics. 


The person in this role will work with internal teams and partner with agencies to ensure digital marketing programs effectively meet/exceed business goals.  You will support country marketing plans and contribute to significant growth in new business for the organization. 

 

In this role, you’ll be part of a global team of smart individuals with a relentless passion for helping one another grow and succeed. Join our team on our journey to success and grow your own career along with us.

What You’ll Do:

SEO/PPC and Digital Programs

·         Collaborates with leadership and marketing managers to understand their target audience, value propositions and competitive landscape, to assist in the management and execution of appropriate SEM strategies across digital channels.

·         Assists with SEO/PPC and digital programs working with a global team of marketing managers responsible for various market segments and products. 

·         Audits global campaign performance and works on A/B testing, tracks PPC campaign performance, lead attribution, and ad optimization.

Stakeholders, agencies and third parties

·         Works collaboratively with digital agencies on local digital programs to achieve optimal results within budget.

·         Works with internal digital teams responsible for the various global websites to ensure updates and changes are made to drive optimal performance.

Reporting & Analytics

·         Contributes to creating and improving analytics and tracking of digital metrics for global team which can be shared with Sr. Leadership as needed.

·         Helps to analyze and extract insights from marketing campaigns, digital promotional campaigns and website traffic data, identifies relevant trends.  Provides recommendations for continual improvement.

Other

·         Works effectively across marketing disciplines, and cross-functionally across the company, to understand and deliver on business requirements. 

·         Leverages and shares best practices from various markets and expands those globally. 

·         Perform other duties as assigned


·         Bachelor’s degree

·         2+ years of “hands on” experience in SEO/SEM; expertise in SEO strategy, keyword research, PPC Optimization, and SEO/SEM tools

·         Experience using Google Analytics to increase leads/conversions/sales

·         Experience working with/for a paid search agency

·         Demonstrated knowledge of HTML, Content Management Systems, and web technologies

·         Experience working with Trello project management or similar tool

·         Demonstrated results in improving paid and organic search metrics/results

·         Excellent communication skills, written and verbal

·         Detail-oriented with strong analytical and organizational skills

·         Is energized by solving challenges

·         Highly self-motivated 

·         Strong interpersonal and collaboration skills with an ability to communicate at all levels of an organization both internally and externally.

·         Ability to work in a fast-paced environment, with multiple and changing priorities while maintaining strong focus on execution and results

·         Strong team player who values teamwork and cooperation

 

Nice to Have:

·         Agency experience is preferred! 

·         Experience with Pardot or similar Marketing Automation tools

·         Experience using Moz or SEM Rush

·         Experience with SpyFu

·         A good sense of humor, and appreciation for helping others grow and succeed!

 

Beyond our Benefits

We take a people-first approach to caring for our employees. We offer generous paid time off, competitive health care programs, and flexible work schedules. We value hard work at LexisNexis, so we give you time to recharge and help your work fit your lifestyle.

Community Involvement

We also care about the communities we live and work in. LexisNexis is proud to offer various volunteer and community programs and opportunities. Each employee is provided two days each year to volunteer with their team, or on their own in their own community.

Our Investment in Your Career

People are the best investment we can make at LexisNexis. Our goal is to help you grow professionally and personally. Our offerings are developed to help you build the skills you need to advance your career.

LexisNexis Legal & Professional (www.lexisnexis.com) is a leading global provider of content and technology solutions that enable professionals in legal, corporate, tax, government, academic and non-profit organizations to make informed decisions and achieve better business outcomes. As a digital pioneer, the company was the first to bring legal and business information online with its Lexis and Nexis services. 

 

Today, LexisNexis Legal & Professional harnesses leading-edge technology and world-class content, to help professionals work in faster, easier and more effective ways. Through close collaboration with its customers, the company ensures organizations can leverage its solutions to reduce risk, improve productivity, increase profitability and grow their business. Part of RELX Group plc, LexisNexis Legal & Professional serves customers in more than 100 countries with 10,000 employees worldwide. LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

 

RSRLNLP


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