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📁
Marketing
💼
LexisNexis
📅
LEX00KTZ Requisition #

The VP of Product Marketing is a key member of the leadership team, instrumental growth of top-line metrics, acquisition of new customers, sustainable growth, brand awareness and expansion into new markets. The VP of Product Marketing will work closely with product, marketing, analytics and technology to drive growth and build a world class marketing organization. This role is responsible for creating a clear vison of our core story, crafting hard hitting claims to build a compelling message to our customers and driving our position in the market.   The VP of Product Marketing will lead initiatives to develop and analyze marketing strategies, company positioning and messaging, brand architecture, customer segmentation and demand generation. Plan complex strategic marketing communication programs that drive brand equity, revenue and profitability. Specifically, support revenue-generating programs that consistently communicate the company's value proposition, position the company’s strengths in market, and drive sales force effectiveness and productivity.


Key Roles and Accountabilities:

  1. Develop and recommend specific approaches to support marketing objectives across multiple business units. Ability to develop marketing positions, architecture, competitive assessment & segmentation and solution building on marketing equity.
  2. Focus on content, communications and programs that drive brand awareness, position the company as the leader in our market, generate leads and enable sales success.
  3. Drive alignment between Marketing, and sales resulting in improved conversion rates through contributions from both marketing sourced and influenced pipeline to sales.
  4. Craft compelling value propositions and creative ways to effectively communicate them.
  5. Deliver our story and engage core customers, partners and influencers.
  6. Partner closely with product management, key business leaders and technology to influence solution direction.
  7. Enhance and develop relationships with internal business partners to create and implement processes to help increase/improve sales and marketing efforts.
  8. Manage and prioritize creative, copywriting, trade show, e-marketing and logistical functions to ensure consistency in the organization and execute on time and within budget.
  9. Perform deep analysis to better understand our customer segments and behaviors to improve the effectiveness of campaigns.
  10. Communicate performance to internal leadership and stakeholders to promote shared understanding of product marketing strategy, ROI, and opportunities.
  11. Create toolkits and enablement materials for sales and marketing, ensuring all are equipped to sell multiple product offerings to a variety of business units or client types.
  12. Guide channel marketers, the field teams (sales and relationship managers), and business partners on product marketing strategy.
  13. Support new product development with audience insights and demand verification.
  14. Monitor performance and cost effectiveness of outside vendors including management of external creative services, conducted within LNLP purchasing guidelines, and work with affected offices and business units.
  15. Leadership skills, clear communication plans and alignment to internal and external stakeholders and persuading others to support ideas.

Basic Qualifications:

  1. Undergraduate degree in communications/marketing/business. Masters or MBA preferred
  2. 10+ years of experience successfully executing marketing strategies
  3. 8+ years of progressive management experience with an emphasis on leadership and engaging with global and local stakeholders
  4. Strong systematic thinking with an ability to understand complexity and interdependencies of information and events
  5. Ability to support multiple client groups and work across the organization
  6. Excellent writing and verbal communications skills with the flexibility to write for different audiences
  7. Strong analytic, project management and presentation skills
  8. Experience in managing large integrated marketing campaigns on time within budget

LexisNexis, a division of RELX Group, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.

If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com

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