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Senior Product Marketing Executive - XpertHR - New York City

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Marketing
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Reed Business Information
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REE00BY2 Requisition #



Senior Product Marketing Executive - XpertHR - New York, NY

XpertHR is a market-leading online HR resource, providing a comprehensive and accurate source of employment law, good practice and benchmarking information to HR professionals. A brand of the RELX Group and sister company of LexisNexis, XpertHR is based in New York City.


We have a rare opportunity for an impressive Senior Product Marketing Executive to join our global marketing team, responsible for delivering the customer engagement strategy for XpertHR US. We are looking for a talented marketing professional with an aptitude and passion for the ever-evolving digital marketing landscape and who can demonstrate impressive communication skills.


The Senior Product Marketing Executive will:

  • Take ownership and execute the US customer engagement and retention strategy
  • Understand the audience, competition, market size (segmentation) and opportunity
  • Take feedback and insight from the customer and feed into product development
  • Be responsible for the GTM for new product enhancements or developments
  • Become the brand champion ensuring the product enhancements align to the brand strategy
  • Monitor and report on performance and engagement, using campaign results to evaluate ROI, optimize campaigns and formulate future plans
  • Utilise the full marketing mix including, but not limited to PPC, remarketing, social media, email, third party, events, webinars and PR
  • Work with the US commercial Product Managers and Customer Success teams to deliver the customer strategy
  • Collaborate with cross functional teams including specialist marketers, product, sales and customer success to define and communicate our user proposition
  • Briefing and managing media and creative agencies on specific marketing campaigns

The right candidate will need to quickly:

  • Own, execute and deliver:
    • Increased upsell/cross sell opportunities for commercial sales teams
    • Improved customer engagement and advocacy
    • A step change in our approach to demand generation
  • Develop an effective relationship with key stakeholder groups and senior leaders, informing them of marketing activities and results
  • Understand the brand, customers (personas) and products inside out
  • Work proactively suggesting best practice and cross-promotion/upsell opportunities
  • Provide reporting and insight to evaluate the effectiveness of communications and offering advice and guidance on optimization

If you’re right for this role, you will:

  • Have proven knowledge and experience of online marketing techniques
  • Advanced experience in integrated marketing campaign management and optimization
  • Knowledge of marketing automation and lead nurturing principles
  • Be inquisitive and proactive, you will have an appetite to positively challenge current processes and look for new opportunities whilst learning and developing new skills
  • Relationship builder with excellent stakeholder management and communication skills
  • Be extremely well organized and have excellent attention to detail with strong copywriting, proof reading, communications and reporting skills
  • You will be comfortable with technology
  • Account based marketing experience will be an advantage
  • College/university degree or equivalent. Marketing qualification will be seen as a bonus

About Reed Business Information:

 

Reed Business Information (RBI) provides information, analytics and data to business professionals worldwide. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.

 

http://www.reedbusiness.com

 

RBI General Benefits Package


- 401k match of 5%
- 18 Days Holiday
- Paid Charity Days – 2 days per year 
- Benefits start upon hire date
- Excellent OTE & Competitive Salaries

 

RBI is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact jobs@rbi.co.uk . EEO is the LawEEO is the Law Supplement

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