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Senior Marketing Executive - ICIS - China

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Other
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Reed Business Information
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ICI0000U Requisition #

ICIS is a division of Reed Business Information (RBI) and a member of RELX Group, the world's leading publisher and information provider.


ICIS is a world-leading market intelligence provider for the petrochemical and energy markets. We help global customers in making informed decisions, get better results and be more productive. A US$120M revenue company and have seen a double-digit growth over the past year, ICIS is indeed a dynamic and exciting company to work for.


We’re looking for a Senior Marketing Executive to join the our strong global ICIS marketing team, where you will be responsible for managing and carrying out integrated go-to-market campaigns in China. If contributing in a strategic marketing experience, embedded with sound creative judgement and audience / customer-focus excites you, then this job is for you. 


Additionally, you will lead stakeholder engagement and management across the entire lifecycle of the campaigns with cross-functional teams.


Key Accountabilities / Responsibilities:

  • Develop, execute and track multi-channel marketing strategies and campaigns across various marketing channels (email, website, Baidu, social media, events etc.)
  • Inform, connect and inspire audiences with a story telling approach to create compelling messaging and narratives, leveraging data and building credibility for the brand
  • Develop content for data-driven digital communications strategy, measuring impact and attracting, acquiring and nurturing potential customers for sales
  • WeChat – manage and execute end-to-end WeChat digital activities in coordination with the wider ICIS team to populate and publish content and fully optimize usage of the channel
  • Events management (strategy, promotions and logistics) – pre, onsite and post event support, coordination and execution for both external participation and own hosted ICIS events
  • Lead on local PR and media relations, as well as partnerships
  • Work with global brand and communications team to align China initiatives against overall ICIS branding guidelines, establish the voice of the brand across multi-channel touchpoints
  • Ensure marketing implementation by working with the wide range of marketing operations team for timely and efficient execution of tactical activities highlighted in the marketing campaigns
  • Actively identify the most effective, scalable approach for go to market in order to embed relevant messaging against the customer buying cycle 
  • Juggle multiple projects in a dynamic, high-pressure environment
  • Travel occasionally to support events organization
  • Ability to work with multiple locations across times zones, requiring flexible working hours to accommodate conference calls at least once a week

Desired Skills and Experience:

  • B2B marketing experience (direct hands on experience, managing and carrying out marketing campaigns) and is able to consider all elements of the marketing mix and execute key communications – ensuring they deliver the right message, in the right tone at the right channel
  • Creation of strategic marketing plans, including effective communications approach and mix of marketing channels
  • Intensive knowledge and experience with WeChat marketing and Baidu
  • Events management and coordination experience
  • Proven working experience working to support the overall branding communications and ensure this reflects in all marketing activities
  • Outstanding written and verbal communications, including copywriting skills in both Chinese and English
  • Project management skills – ability to manage multiple projects simultaneously and work around deadlines
  • Knowledge on customer buying cycle and strategies and activities against each stage of the buying cycle
  • Reporting and tracking of marketing ROI and KPIs
  • Experience of stakeholder management across different departments and geographies to gain acceptance for plans and budgets

BEHAVIORAL SKILLS

  • Passionate about your work, and the difference you can make to a business
  • Excellent, proactive team player
  • Motivated and results driven
  • Highly collaborative
  • Curious about what works and how it can be better

RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

  

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