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Senior Lifecycle Marketing Manager

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Marketing
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Elsevier
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RES000Y8 Requisition #
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The Senior Lifecycle Marketing Manager will report to the VP of Research Leader (RL) Marketing and will be responsible for leading the organization, design and delivery of integrated marketing programs which include online and offline activities aimed at driving new customer acquisition and brand awareness. He/she will set the digital strategy and plans for RL online presences to drive awareness and acquisition of RLs as well as generate demand in partnership with Solution Marketing Team.  He/she will also be accountable for management and tracking of the RL marketing budget associated with these efforts and lead a team of two.

 

The Insight and Segmentation Marketing Manager and Marketing Manager will report to the Life Cycle Marketing Manager

 

 

Integrated Marketing Program Management

◦Leading cross-functional teams to concept and manage marketing programs


◦Organize design and delivery of integrated marketing programs online and offline activities aimed at driving new customer acquisition and brand awareness


◦Ensure lead and revenue targets are met and where possible, exceeded.


◦In collaboration with Marketing Program Management, solution marketing and audience marketing, develop channel strategy for Events Marketing, Email Marketing, and Online Advertising channels and determine/ allocate resources, time, and budget required to meet strategic and programatic goals.

 

 

Insights, Segmentation, Impact Tracking

◦Deliver ongoing reporting and analysis per digital execution.


◦Utilize analysis to continually optimize programs and campaigns.


◦Analyze information (conversion rates & velocity) to detect breakdowns in the digital marketing and sales process.


◦Leverage internal campaign management tools and various other BI databases to track the performance of major campaigns. Identify and incorporate best practices to optimize measurement efforts including expertise on data issues that impact analysis.

 


Strategic Oversight
◦Set the digital strategy and plans for Research Leader online presences to drive awareness and acquisition of Research Leaders in partnership with Solution Marketing Team


◦Develop strategy to create innovative integrated campaigns designed to maximize benefits of legacy programs with digital tactics that drive new customer acquisition and brand awareness


◦Utilize optimal web platforms and tools in alignment with Elsevier technology teams (where required).


◦Ensure recurring reviews of strategy and plan to ensure lead generation, revenue and awareness levels are on track to meet targets.


◦Coordinate content delivery and creation in light of program performance goals.


◦Manage budget allocation, tracking and escalation when necessary

 

Vendor Selection and Management

◦In line with digital strategy and integrated marketing plans coordinate primary vendors needed to deliver on program KPOs


◦Collaborate with RL team to select and manage vendors

   

   
Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.

 

Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries.


Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

 

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