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Portfolio Marketing Manager, Data - Accuity - London

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Marketing
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Reed Business Information
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REE00AKR Requisition #




Portfolio marketing manager, Data - Accuity – London


You will drive the go-to-market plans for the Data sets within our Fircosoft portfolio and markets. You will become an expert in the buying process and roles, sizing markets and new opportunities for investment, engaging with the target audience by positioning products clearly, effectively and right on message. You will help us discover and support targeted sectors and markets, making us stand out from everyone else’s in the marketplace. It is a role that requires you to work collaboratively across sales and product management to help us hit revenue targets.


Activity

  • Build a compelling value proposition for our products, services and brand. Articulate it to customers. Develop and own product positioning and messaging.
  • Develop effective market entry and product strategies, particularly for new products and product enhancements.
  • Align with all relevant business partners -product management, pre-sales, sales, etc. to develop a unified plan that supports the commercial plans by product area and region.
  • Understand target sectors and identify insights to inform product strategies.
  • Create innovative, integrated marketing plans as well as coordinating with the wider team to drive thought leadership, brand awareness and analyst relations credibility.
  • Manage the agency and utilise your time wisely in order to provide collateral that is impactful and crucial for success, from lead generation to win.


Attributes

  • Deep understanding of buyer needs, preferences, use cases, methods and criteria.
  • An outstanding communicator who can bring people together.
  • Ability to translate complexity into creative, intuitive content and programmes
  • Comfortable with fast-paced, ambiguous environments.
  • Looking for someone with 7-10 years experience that enjoys ‘bringing products to life’ in the marketplace.


About Reed Business Information

 

Reed Business Information provides information and online data services to business professionals worldwide. Customers have access to our high-value industry data, analytics, information and tools. Our strong global products and services hold market-leading positions across a wide range of industry sectors including banking, petrochemicals and aviation where we help customers make key strategic decisions every day.  RBI is part of RELX Group plc, a world-leading provider of information solutions for professional customers across industries.


http://www.reedbusiness.com

 

RBI are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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