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Marketing Specialist II

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Marketing
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LexisNexis
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RE 005IM Requisition #

Job Summary (Basic Function)

The Senior Marketing Specialist position will support and work closely with key marketing stakeholders within the NARS Corporate Legal segment (both in REPH and in the US) to identify and assess business opportunities, develop and implement effective marketing campaigns and programs across markets and segments to drive brand equity, revenue and profitability, and implement continuous improvement (CI) initiatives to realize overall profit and revenue within the company.

Accountabilities:

·         Managing various and multiple marketing projects from start to end

·         Developing thought-leadership ideas and topics, including strategizing and brainstorming campaign ideas while maintaining an up-to-date map of the customer journey

·         Support various marketing partners, product experts, and Sales Teams on marketing plan development, on brand, product or marketing of specialized area or specific industry

·         Assist in the development of brand positioning, brand architecture, competitive assessments, customer segmentation, solution brands and building on brand equity or specialized area.

·         Collaborate with the development and execution of the marketing tactics given data generated by the Marketing Analyst

·         Assist in the new product launch plans and roll out to customers as applicable. Alignment with the Marketing function area needs (PR, customer/prospect communications, web content development)

·         Leverage existing tools and reports to assist in tracking marketing effectiveness versus objectives

·         Support the development of monthly department executive reports, financial and customer analysis, quarterly marketing dashboards

·         Work with Manager to clearly communicate plans to stakeholders.

·         Maintaining key business partnerships

·         Continuous improvement and creation of process documents related to the role of Marketing Specialists and sharing best practices in operation and marketing system, including escalations of problems encountered and raising possible resolutions

·         Executing on special projects/assignments on a needed basis

Technical Competencies

1.       MS Office (Excel, Word, & PowerPoint)

2.       Social Media and internet applications

Other Qualifications/Requirements:

·         BA/BS in Business, Marketing, or Communications

·         A minimum of 3-5 years’ experience in an existing Marketing role.  Some prior Business to Business Marketing experience preferred.

·         Knowledge of and can apply marketing mix concepts (e.g., brand positioning, brand architecture, SWOT analysis, competitive assessment, marketing objectives/strategies, customer segmentation).

·         Knows or is familiar with procedures and marketing mix elements that drive increase in volume and brand equity.

·         Knows and applies basic marketing strategies (marketing programs).

·         Knows basic sales management concepts (sell-in process, benefits/features products, channels, and training).

·         Fluency in all Microsoft Office programs, especially Word, PowerPoint and Excel;

·         Working knowledge of key technology – WebEx, LiveMeeting, etc.

·         Working knowledge of marketing automation

·         Strong quantitative knowledge and problem solving skills

·         Develops alliances internally and externally that will drive efficiency and help create success for the company and its customers, suppliers, community.

·         Develops and uses collaboration for the purpose of accomplishing work objectives; develops relationships with other individuals by listening, sharing ideas, and appreciating others.

·         Must be very process-driven and demonstrate outside of the box thinking to produce results in a resource constraint environment;

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