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Marketing Research Analyst

📁
Marketing
💼
Elsevier
📅
CLI000O3 Requisition #

The Market Research Analyst is responsible for producing analysis and reports around qualitative and quantitative market research, competitive intelligence, market brand preception and tracking and customer understanding projects. This role focuses on analyzing data collected through market research, competitive insights and market landscape information.  This role uses data and advanced reporting and analytics methodologies to enable internal stakeholders to make the best strategic decisions. The Analyst will create models and reports to extract and analyze data from qualitative and quantitative data. 


This position will work under the direction of Sr. Research Manager to measure and analyze effectiveness of market research to highlight opportunities for Elsevier CS.

 

Analysis include: 

• Support market research efforts across Clinical Solutions products

• Produce research analysis and voice of customer reports

• Produce deep analysis and insights on quantitative data 

• Support competitive insights for management reports

• Develop data mapping for qualitative analysis

• Support Market brand perception and tracking reports

• Data analysis for global markets

 

Analytics Strategy Focus: 

• Contribute to standardized procedures for market research project management and data analysis

• Identify and escalate opportunities to improve research and reporting efforts

 

Relationship:

• Ability to thrive as a strategic partner to sales, product/content development, product and marketing management, and marketing operations colleagues within a complex matrix organization

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on the customer, collaborate with others, solve problems creatively.


General Competencies

• Drives for results

• Technical and Professional Expertise

• Solves Problems and Analyzes Issues

• Develops Strategic Perspective

• Practices Self Development

• Communicates Powerfully and Prolifically

• Collaboration and Teamwork


Functional and Technical Competencies

• Strong Microsoft Excel skills required; experience with Tableau is a plus
• Experience with one or more quantitative research tools (QuestionPro, Survey Monkey, etc.) desired
• Data management skills (cleaning, linking, analyzing, reporting)
• Investigation and resolution of data discrepancies to ensure data accurately represents the reality of the business
• Strong project management skills

 

Education, Knowledge, Skills and Experiences (and any other requirements)

• Minimum 2/3 years of experience in an analyst/reporting role.
• Bachelor’s degree or equivalent in business, statistics, or equivalent preferred
• Prior market research, education or business analyst experience preferred
• Prior qualitative and quantitative data mapping experience preferred
• Willingness to assume increasing market research responsibility as role evolves

 

Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers. 

Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancet and Cell, more than 35,000 e-book titles and many iconic reference works, including Gray's Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries. 

Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization. Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

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