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Marketing Reporting Analyst

RE 00612 Requisition #

Description of Role

The Marketing Reporting Analyst coordinates with various internal groups to develop analyses and reports consistent with company strategy, and report on campaign performance.


The role supports stakeholders in all reporting, dashboard creation, and data analytics requirements. The role works closely with managers to build reports that can help improve targeting and decision-making as a whole.


Core Responsibilities

  • Produce business data reports to support stakeholders’ business development plans and strategies
  • Build reports using platforms such as CRM, SQL, and OBIEE, as requested and proactively
  • Write SQL scripts for CRM system querying to cater to business reporting requirements
  • Extracts data lists from the CRM system
  • Collaborate with the Campaigns team and Sales and Marketing segment managers regarding their report and data analytics needs
  • Maintain and enhance the Marketing Performance Scorecard
  • Maintain and enhance the Marketing Campaigns Dashboard
  • Build reporting dashboards as required by stakeholders
  • Provide MQL reports (Activities, Touchpoints, Leads and Opportunities reports)
  • Write monthly NPS report
  • Write weekly Industry Monitoring report (Customer, Industry and Competitor Insights)
  • Provide ad hoc Excel data manipulation support for stakeholders
  • Data prospecting and validation


The Ideal Candidate

  • Is passionate about business to business marketing and to work for a strong global brand;
  • Has at least 5+years of experience in reporting and analysis, preferably with marketing data;
  • Has a passion for working with data and analytics
  • Has a diploma and/or degree related in Marketing, Business, Analytics or related discipline

Desired Personal Skills

  • Strategic mindset and ability to effectively communicate actionable insights
  • Ability to integrate syndicated data sources to develop comprehensive analyses
  • Proven ability to articulate complex ideas and strategies in written and visual communications
  • High level of independent judgment, initiative and strong attention to detail
  • Project and time management skills demonstrated by the ability to manage a number of projects at the same time
  • Has the ability to demonstrate strong analytical skills through proactivity
  • Has excellent communication and stakeholder management skills
  • Has good time management and negotiation skills
  • Strong commitment to performance and team success


 Desired Technical Skills

  •  Intermediate knowledge in SQL
  • Advanced knowledge in Excel
  • Data visualization experience, a strong plus
  • Knowledge in Siebel CRM preferred but not required
  • Knowledge in Oracle Business Intelligence (OBIEE) preferred but not required

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