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Marketing
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Elsevier
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NUR000BD Requisition #

This is your opportunity to work in for the world's largest health sciences information provider.  We are proud to be part of the science and health communities and to participate in the advancement of these fields. By delivering world-class information and innovative tools to researchers, students, educators and practitioners worldwide, we help them become increasingly more productive in their work.

 

Reporting to the Sr. Director, Product Portfolio Marketing, Education you will be responsible for developing marketing strategy and execution for the Health Professions market segment and related products and disciplines throughout the U.S.A. and Canada. This role will partner with Content Strategy, Sales, and other Marketing teams to drive revenue growth through effective product strategy, sales enablement, channel partnering, go-to-market efforts and other strategic books-related initiatives. This position supports books and discipline-centric commercial initiatives related to high revenue health professions disciplines.

 

As a member of the product segment team, you will:

  • Analyze the market and competitive landscape using existing and new market data to create product marketing strategies that ensure our products meet existing and emerging customer needs;
  • Develop and execute yearly product go-to-market plans;
  • Create, update, and maintain product information that supports the efforts of multiple sales channels;
  • Educate sales organizations on new products;
  • Collaborate with content teams on product development & market positioning;
  • Contribute to pricing strategy and participate in pricing and sales forecasting activities;
  • Create sales enablement tools using best practice sales enablement approaches;
  • Support sales efforts to close business;
  • Partner with marketing communication teams to drive awareness, demand, retention, and acquisition;
  • Ensure revenue attainment for assigned disciplines.

This position calls for 10 - 15% travel to assigned professional conventions, sales meetings, and to include opportunities to interact directly with customers.

 

Must have a B.S./B.A. in marketing or related field. Candidates should have more than 1 year in a publishing industry position and more than 4 years as a marketing professional at a manager level, preferably in a business-to-business setting. You should have a strong understanding of marketing principles and tactics, and have proven ability to execute on plan.  You should be proficient with Microsoft Office software and comfortable using database software.  You should have experience working with a wide variety of departments / stakeholders and be able to demonstrate individual initiative.  Advanced written communication and unparalleled interpersonal skills, as well as keen attention to detail are expected.  You should be very comfortable giving presentations to both large and small groups. 

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