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Marketing Manager EMEA

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Marketing
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Risk Solutions
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LNR006PF Requisition #
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Marketing Manager, EMEA - Holborn, London
The Marketing Manager, EMEA is responsible for building brand adoption and driving demand generation for LexisNexis Risk Solutions across Europe, the Middle East and Africa (EMEA). The successful candidate will manage and support all marketing activities including but not limited to audience segmentation and analysis, demand generation activities (direct mail, advertising, email communications, events and webinars), content and sales tool development, product and EMEA specific marketing communications based on competitive analysis/intelligence to internal and external stakeholders. This role will work with Marketing, Market Planners, Product Management, Sales and functional areas to ensure that efforts are on target/on brand and meet the needs of the organization from a lead generation, customer retention and thought leadership position and drive and impact revenue and profit targets. The position reports into the Marketing Director for Global and US Core Markets.

 

Qualifications and Experience: 
• 4-year College Degree (preferably in Marketing or Business) or equivalent in work experience. MBA preferred.
• Extensive and proven business-to-business, EMEA marketing experience required.
• Fluency in French and German preferred, both written and verbal.
• Expertise in contract negotiations and ability to translate/localize marketing materials from English to French and German.
• Extensive expertise in messaging and value proposition development.
• Extensive direct marketing experience including but not limited to direct mail, email, SEO/SEM, industry events/conferences, webinars, social media, online and print advertising, and customer events.
• Ability to review marketing analysis to uncover underlying drivers, assess potential impact and design metrics.
• Experience in leading projects in their entirety and possess strong project management skills.
• Experience in working in a matrix environment with multiple stakeholders and partners.
• Experience in handling international vendor relationships on all levels, EMEA preferred.
• Experience in using contact management systems, CRM and/or marketing databases and the know-how to leverage its functionality to maximize lead generation and up-sell/cross-sell opportunities.
• Budgeting, planning and ROI tracking experience.
• Extensive direct marketing experience.
• Experience with integrated lead generation and retention programs and processes.

 

Key Results Area:
-Strategic Messaging and Development
This position will work directly with the Marketing Director, Global and US Core Markets, Market Planning teams, Sales leaders and Vice President of Marketing to develop a yearly comprehensive marketing plan for EMEA. The marketing plan will contain but not be limited to value propositions per audience, marketing strategies and tactics with supporting rationale, public relation strategies, digital and social marketing strategies, market research initiatives, direct marketing programs, sales readiness and metrics to track results.
-Message and Value Proposition Development and Maintenance
Messaging and value proposition development is a critical component of this job as how we communicate our value to our internal and external stakeholders directly impacts our success.  This person will be responsible for understanding the EMEA market and competitive landscape, customer opinions and concerns and product/solution benefits and translate those findings into localized, impactful messaging that resonates with both internal and external audiences.
-Events Management                
Execute on an annual events calendar that incorporates brand awareness, lead generation thought leadership, and vertical development.  This position will deliver an initial annual events proposal and manage all logistics and on-site facilitation.  In addition, user conferences and webinar planning are a major component of this position due to the strategic planning, execution, cost and analysis of these types of events.
-Sales Marketing Alignment                       
One of the main goals of this position is for the Marketing Manager to be fully aligned with the sales organization whether that is someone who helps set the go-to-market strategy, execute specific campaigns and programs or acts as the liaison between the marketing department and sales organization.
-Budget Management           
Manage the marketing budget for EMEA with strong attention to Return on Investment (ROI). Assume financial responsibility for EMEA marketing activities. Create and drive marketing initiatives that will maximize sales and profitability. Work with Marketing Director, Global and US Core Markets and Marketing Operations to track, analyze and report marketing results per initiative on a monthly and quarterly basis (depending on audience) aligned with marketing Key Performance Objectives (KPO’s).

 

We’re a superb company to work for, with great people, great benefits, world class technology, market leading products, a culture of innovation and collaboration, and superb career prospects.

 

LexisNexis® has been managing sensitive data for more than 40 years, supporting 80 percent of the Fortune 500 companies and we currently do business with 8 of the world’s top 10 banks. We also have customers in more than 100 countries worldwide, providing them access to 45 billion total records from 10,000+ different sources, that are all processed through our unique HPCC Systems at over 90 million transactions per hour

 

LexisNexis is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, disability, religion, sexual orientation or age

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