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Marketing Manager, Digital and Email Marketing (Dayton, OH / Raleigh, NC)

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Marketing
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LexisNexis
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LEX00KLT Requisition #
Thanks for your interest in the Marketing Manager, Digital and Email Marketing (Dayton, OH / Raleigh, NC) position. Unfortunately this position has been closed but you can search our 1,049 open jobs by clicking here.
Primary Responsibilities
Generate Demand:
  • Develop plans and drive implementation of digital marketing programs that support new business growth.
  • End-to-end ownership of an industry segment's "run the business" Marketing plan including planning and optimizing digital tactics that drive business outcomes.  
  • Responsible for amplifying content across Marketing channels, including Email Nurture, Search, SEO, Social, Partnerships, Webinars, and Paid Media. 
  • Manage program execution and proactively monitor progress to deliver on monthly targets and annual revenue goals.
  • Implement a test and learn program and make go-forward recommendations.
  • Collaborate with internal teams to create landing pages and optimize user experience 
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Manage budget and ensure achieving positive ROI across the Marketing plan.
  • Collaborate with agencies and other vendor partners 
Build and Optimize a Best-in-Class Email Nurture Program:
  • Develop and implement U.S. Marketing Email Nurture programs throughout the entire customer life cycle with the goal to accelerate existing pipeline.
  • Partner with Nexis Solutions Marketing Managers to develop email content strategy aligned with segment-specific personas, themes, and/or buying journey.
  • Identify trends and optimize content based on email and landing page insights.
  • Track and report email campaign performance and recommend optimizations.
  • Develop cross-segment behavior-based lead scoring.
  • Execute lead routing process from Marketing Automation System (Pardot) to CRM. 
  • Build Nexis Solutions Email Marketing best practices leveraging industry benchmarks and historic Nexis Solutions email performance.
 
Who you will partner with...
  • Analytics Team: partner to clearly understand performance, analyze trends, business results and use this data to develop new actions to improve results.
  • Segment Marketing Team: collaborate to further integrate messaging across channels and keep a pulse on industry trends and personas.
  • Research Sales Team: partner to ensure Marketing is providing innovative, revenue-generating programs that achieve Marketing and Sales goals. 
  • Paid Search Manager: partner to launch and optimize search campaigns.
 
Knowledge and Skills
  • 3-5 years relevant marketing experience creating and executing digital marketing plans to generate demand.
  • 3-5 years relevant marketing experience creating and executing email nurture campaigns to accelerate pipeline.
  • Experience partnering with agencies, developing media strategy and insight-based advertising.
  • Experience in building integrated programs across paid and owned channels.
  • Demonstrates ability to effectively partner with cross-functional teams.
  • Ability to manage and prioritize multiple projects simultaneously and to deliver strong results.
  • Ability to work independently and within a collaborative team environment using sound judgment in decision-making.
  • Pardot, Asana, Adobe Suite, Moz, Google Analytics, and Bing Webmaster experience a plus!
  • Bachelor’s degree in advertising, communications, marketing, a related field and/or equivalent education required.

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